Mood:
Now Playing: Mormon Tabernacle Choir singing, Oh Come All Ye Faithful

While I'm not a devout Mormon, nor am I a Mormon hater, my perspective on This Story is that it's quite funny. I don't know if I'd take my company's marketing campaign quite this far, but it is a brew house, so they 'tend to fall into their own category of funny, campy, trendy, catchy names, labeling, packaging, etc. Nice slogan by the way, "Why Have Just One"?