Recently, I mentioned here that I established my own personal page on Facebook, an online “social network.” In the weeks since then, I have connected with over twenty “friends.” Some of them I contacted and asked to be “friended,” and some contacted me. Included among those on my friends list are at least two people I never met or heard of before. Why they wanted to add me to their lists is beyond me. In both cases, we have some friends in common, so I suppose that is how they even found me in the first place.
It has been fun to correspond with long-lost acquaintances. One person answered my message, we had a happy exchange of three or four additional messages, but he didn’t add me to his friends list! I found that amusing, but curious. I suppose since we were out of each other’s lives for over thirty years there was no reason to change now. If it ain’t broke…
One way a person can connect with others on Facebook is through a listing of people who indicate they graduated from the same high school, even in the same class. When I scroll through that list, most of the names are unfamiliar to me. Granted, I was in a class of over 600 people, but I probably knew a vast majority of the names. Not any more! Who are all those strangers with whom I shared those pivotal four years of my life?
Rachel Beckman writes in the Washington Post of how ads that appear on a person’s Facebook profile page are specifically geared toward that person. They result from the information entered when the profile was established. She particularly took umbrage at ads related to weight issues, referred to as “muffin top,” and shows the ad in her Post article. I found it hilarious, myself. Perhaps enough people complained about it, because Beckman states that these particular ads now have disappeared.
Other ads showed up on her page that she felt were an attempt to appeal not only to her personal interests, but that hit her at various “psychological soft spots.” This is one of the by-products of the Internet, wherein “data miners” learn what they can about a person and market products and services that fit the profile.
As for me, I couldn’t tell you what ads are on my page, because I pay no attention to them whatsoever. The data miners are barking up the wrong tree with me.
Hmmm, perhaps now on my page there will be ads for careers in forestry, or dog products. Maybe even fire hydrants.
