A few years ago, the United Church of Christ launched a national advertising campaign called, “God Is Still Speaking.” The idea was to let folks know that the UCC was an open, progressive church. Their television ads were seen as controversial by some, however, and were pulled from the air by stations and networks across the nation. You probably can see the ads on the UCC official website, or maybe on YouTube.
Now, there is another ad campaign falling into the lap of the UCC. It is Barak Obama and his presidential campaign, for Sen. Obama (D-IL) is a member of the denomination. The timing is beneficial to the church, for the UCC’s membership, like many other mainline churches, declined by forty percent over the last forty-some years. As of 2006, they were standing at about 1.2 million members.
“Obama’s campaign has given us in the United Church of Christ a wonderful opportunity to tell our story,” remarked the head of the denomination, Rev. Dr. John Thomas. “While it is exciting for many of us to have a member of our church running for president, what excites many of us the most is seeing a candidate who is promoting progressive values based on his Christian faith. Obama reminds us that Christianity is not owned by those on the far right politically, but can provide a spiritual foundation and moral vision for those across the political spectrum.”
Apparently, there is some evidence that new people are finding their way to the United Church of Christ because of Obama and his campaign. The church’s evangelism director maintains that the candidate is inspiring young people to either re-consider the church discover it for the first time. While the UCC is interested in more than just filling the pews on Sunday mornings, it helps that there are seekers knocking on the door.
I’m glad that Sen. Obama’s presidential bid has this side effect. It’s refreshing to have a public witness to the reality that the church is not limited to what is shown on television or defined by the loud-mouths on talk radio. People actually can find churches where they are accepted and embraced despite not measuring down to the standards of Rush Limbaugh or James Dobson. They actually are able to hear a word from God that isn’t strained through an American flag.
I think if Jesus were more accurately and faithfully followed and portrayed we would have difficulty finding a seat for everyone that would run to churches on Sunday mornings.
