Topic: NEWS Industry
REPORTS about the diminishing relevance of classical music to new generations of Americans addled by pop culture keep coming. Yet in my experience classical music seems in the midst of an unmistakable rebound. Most of the concerts and operas I attended this year drew large, eager and appreciative audiences. NYTimes


MUSIClassical ALLEGRO
South Florida airwaves, marking the debut of WKCP 89.7 FM, and ending the long absence of full-time classical music on local radio. American Public Media Group, the parent corporation of Minnesota Public Radio and several other stations, purchased the outlet, formerly WMCU, for $20 million from Trinity International University last month, with the intent of flipping its format from a Christian-oriented outlet to a public radio station dedicated to 24/7 classical music.
For concert pianists who only really need to see the conductor, traditional lids work well. But for pianists who also conduct from the keyboard, traditional lids block their view of half of the orchestra. Removing the lid clears the line of sight, but then the sound is no longer directed toward the audience.
Wednesday [26 SEP 2007] marks the 50th anniversary of the first staging of the Leonard Bernstein, Stephen Sondheim and Arthur Laurents musical West Side Story. It's been performed globally and translated into languages as diverse as Czech and Korean.
When he bought Canada's only privately owned English-language classical station from Trumar Communications last year for $12 million, Moses Znaimer told the Canadian Radio-television and Telecommunications Commission that he had three main goals: Attract younger audiences, sell more advertising aimed at mature listeners and acquire new licences. The current changes target baby boomers in particular. Znaimer and his sister Libby, who can be heard on-air, are calling this audience "Zoomers – boomers with zip,".
Those of us who write about classical music are constantly being bombarded with reports that the art form is dying. We hear about the lack of music education in the schools, the decline in the number of groups touring, and the general lack of interest for it among those who attend performances....
The switch several months ago from an NPR and news-talk format to all classical music at WETA 90.9 FM was swift and abrupt. In other words, not at all like public radio, which tends to agonize big changes over (donated!) catered lunches with community focus groups and several in-house committees. If ratings are an indication, and it’s safe to say they are, WETA’s return to the classics was a great move for the station. 