MUSIClassical ALLEGRO
Now Playing: Toronto, Canada
Topic: NEWS Industry
When he bought Canada's only privately owned English-language classical station from Trumar Communications last year for $12 million, Moses Znaimer told the Canadian Radio-television and Telecommunications Commission that he had three main goals: Attract younger audiences, sell more advertising aimed at mature listeners and acquire new licences. The current changes target baby boomers in particular. Znaimer and his sister Libby, who can be heard on-air, are calling this audience "Zoomers – boomers with zip,".
