Recently, I had the privilege of designing
a new company logo for Alan Farley and
Chaplain Farley is the founder/director of
(Re-enactor's Missions for Jesus Christ),
as well as an extremely gifted woodworker.
God has certainly blessed the Farley
family with a talent for creating
authentic “Fine handcrafted, hardwood
furniture for discriminating tastes...and
Yankees too!” From beautiful flag display
cases, to washstand tables and candle
lanterns, Old Confederate Workshop offers
the highest quality pieces, custom-made in
a variety of woods.
Alan mentioned an affinity
for Norm Abram's show and the
Workshop logo. Their
company is, of course, a Southern
"take-off" on the concept and the goal was
to create something similar, but also very
different. The NYW logo features a
rounded, tavern-sign with a graphic of
Norm planing wood. My marching orders were
to "use that God given talent to come up
with something really unusual."
The challenge was to come
up with something that would work well for
different media applications such as their
website and business cards. I also wanted
to design a logo that looked as if it was
advertising in an 1860 issue of Harper's
Weekly. The solution was to emulate an
old-time engraver's plate for that
colonial "printing-press" look.
I decided to combine an
old 1862 newspaper image of the
Confederate flag with a woodworker pic
taken from a 19th-Century tool catalog. I
created the logo in Adobe Photoshop and
used various tools and filters to scuff
and scratch the image, apply a
cross-hatching effect, and add ink
Finally, I added a
sepia-tone effect for the Final Logo
which is now posted on
their Old Confederate Workshop website.
The end result is a modern logo that looks
as if it was created in the 1800's - just
like the Farley's furniture.