Company

[The Company] was founded in [date] and [describe] what your business does, such as baby products manufacturer, distributor of pencils, provider of medical services.   Our principal officers are located at [x].

Business/Product or Service

We make [describe product, or service that you make or provide].

Tell us about your product or service in terms we can understand.

[The company] produces the follow products; [list products here briefly, in order of highest sales or significance in product line].

Alternatively, [The company] delivers the following services; [list services here briefly, in order of highest sales or significance in product line].

Presently, our [product or service] is in the [introductory, growth, maturity] stage.   We plan to follow this [product or service] with extensions to tour line which include [x, y, and z].

Critical factors in the [production of our product, or delivery of our service are [x, and y].   Our [product or service] is unique because [x, y, or z] and/or we have an advantage in the marketplace because of our [patent, speed to market, brand name].

The Market

We define our market as [manufacture and sale of writing and drawing instruments, low fat cheese, oral care products].  This market was approximately [$x] at [wholesale or retail] last [period available], according to [site resource], and is expected to grow to [$x] by the year [x], according to [site resource].  Our key customers include [list those that would lend credibility].

Competition

We compete directly with [name competition], or we have no direct competition, but there are alternatives to our [product or service] in the marketplace.  Our [product or service] is unique because of [x] and/or we have a competitive advantage because of our [speed to market, established brand name, low cost producer status].

Risk/Opportunity

The greatest risks we have in our business today are [market risk, pricing risk, product risk, management risk].  We feel we can overcome these risks because of [x].

The opportunities before use are significant; we have the opportunity to [dominate a niche in the marketplace, because a major force in the industry] if we can [x].

Management Team

Our team has the following members to achieve our plan.  [x] men and women who have a combined [x] years of experience; [y] years in [other disciplines].

Capital Requirements

We seek [$] of additional [equity, sub-debt, or senior financing] which will enable us to [describe why you need the funds, and why the opportunity is exciting].  We can provide and exit for this [loan, investment] within [x] years by [a dividend of excess profits, recapitalizations, sales of company, or public offering].

Financial Snapshot/Projection

At this point the investor must have a clear idea of where your business stands today.   If you bore him or make the information he needs hard to find, you get canned.   Yes must provide a snapshot, however sparse, of your financial position.

In most recent [period], our company achieve sales of [x], and showed a [profit, loss, break-even].  With the financial contemplated herein, our company expected to achieve [x] in sales and [x] in pretax profits in 19 [xx+].  We can achieve this because the funds will allow us to [describe what you will do with the funds, such as a) marketing for your new product, b0 built or expand facilities to meet increased demand, c0 increase research and development for new products or to improve existing ones.l

At this point the investor must have a clear idea of where your business stands today.   If you bore him or make the information he needs hard to find, you get canned.   You must provide a snapshot, however sparse, of your financial position.Last

Last Year     This Year      Next Year     Year Two

Sales:

gross profit:

Pre-tax:

Balance Sheet Summary

Assets:

Liabilities

Exit

In [x] years we will provide an exit, which we expect to be in the form of [sale to a competitor, initial public offering, distribution of profits] or perhaps [z].    We expect to be able to achieve this in [b months/years].