Media consumes the lion's share of clients' money. So you need media programs that are thorough, creative and cost-effective. Here's how we do it.

PLANNING: Information is the key to on-target media plans. We utilize all available research to define the target audience and to assess competitive activity. We work with you to outline all marketing activity and goals for the upcoming year. This information is then distilled into a media workplan or brief from which a plan to achieve the goals is created.
NEGOTIATING/BUYING: We are hard negotiators, while meeting the highest professional standards of fairness and integrity. And we think outside the box in structuring deals. We've saved clients millions by tying deals to performance measures.
MONITORING: We ensure that our clients always get what they pay for. We monitor all media buys. Invoices are checked against contracts. Post-buy analysis procedures are in place. We fervently believe in ROI, and work to track campaign effectiveness.