ABOUT US "Customer's Satisfaction Guaranteed"

      In October 3, 1996, Adel's rice store came to being through the initiative and courage by Adelia Llagas Pe Benito with a mere initial capital of P50, 000.00 which she loaned from the banks. It was then located in the old Plaza Market of Urdaneta. It was not yet a city by then. With this meager capital she had, there were only few varieties of rice to sell and no available stocks. Adelia was working then in an office from 8 a.m to 5 p.m. Monday to Friday, so her mother, Mrs. Bibiana Llagas, is the one managing the small business. After office hours of the day and during weekends or holidays, Adelia will go to the store to check what is going on with her small business.

      As time goes by, through the guidance of our Almighty, coupled by the patience and perseverance employed by Adelia and her mother in managing, the small rice business, had grown-up little by little. When the city government decided to build a more sophisticated plaza market, Adel's rice store was relocated and luckily, the place where it relocated was better because it was accessible to all of its customers.

      In December 1998, the construction of the new plaza market was completed and all stores relocated by then were advice to move on the new stalls. Luckily, again Adel's Rice store was given a stall that is accessible to people. When NFA (National Food Authority), wherein all rice stores are affiliated, passed a policy that store names must be in full name of the owner, so, Adel's rice store was renamed as Adelia Llagas Pe Benito Rice store. It is located at stall #22 Plaza market, Urdaneta city Pangasinan with tel.# 568-7216. It is now being managed by Bibiana Llagas.

MISSION

      To provide our customers with full satisfaction and reliable service. Retail prices shall be kept at reasonable levels for consumers.

VISION

      Serving people for their basic necessities with equal work and equal pay would make the business grow up beyond expectation.