Between the two macaroni and cheese products, there was an even distribution between those who preferred Spongebob macaroni and cheese and regularly packaged macaroni and cheese. With the Go-gurt items, 74.1% preferred regularly packaged Go-gurt while 25.9% preferred the Shrek Go-gurt. And finally, with the Cheese Nips, 57.4% favored regularly packaged Cheese Nips while 42.6% preferred the Rocket Power Cheese Nips.
As stated earlier, the point of this survey was to see if cartoon-endorsed advertising affects adults in the same way it affects children. Do we really have an internal desire to buy the product with the familiar, fun face on the package? Ultimately, these results indicate that 60.49% of young adults do not prefer products endorsed by characters and 39.51% of adults do prefer products endorsed by characters. Although many young adults are swayed by these marketing techniques, these results prove the the effectiveness of this marketing indeed diminishes with age.