The Samsung Galaxy S6 is among the three best-selling smartphones across the Atlantic, according to Kantar World Panel.
Then he stepped back into the US market earlier this year, Android has taken the bull by the horns. In late May 2015, the share of smartphone sales of the Google OS amounted to 64.9% of the market, reports Kantar World Panel. Against 62.1% a year earlier (for a period from March to May).
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Notably due to the renewed success of the Samsung Galaxy S6. "The first full month of sales of the Galaxy S6 has enabled Samsung to regain market leadership in the United States and increase its share of Android sales," said analyst Carolina Milanesi Kantar. Samsung's share rose from 52% to 55% in late April in late May in the US. The S6 now enshrined it as the third best selling phone behind the iPhone 6 and the Galaxy S5.
If the S6 enables Android to regain ground in the US market, it does not hold true in Europe and China. On the old continent, demand mainly revolves around the latest installment of Apple. The iPhone 6 is particularly applied in the UK, Germany and Italy, countries where iOS wins respectively 7.4 points, 5 points and 1.2 percentage points from one year to another. France and Spain remain avid fans of Android (3.2 and 2.1 points respectively). In total, the share of Apple's mobile OS amounted to 18.7% (against 13.6% a year earlier), against 70.8% (previously 73.7%) for its main competitor in Europe five. Also note the significant progress that earns Windows 1.5 points to 9.5% of the market.
Apple continues its breakthrough in China
Apple also won his bet in China. The share of iOS has soared to 21.5% in late May against 15% in 2014. Nevertheless, Cupertino must fight hard with two other very dynamic actors Android: Xiaomi and Huawei. "In urban China, the two-horse race became a three-horse race: the market leader Apple, now the number two followed by Huawei and Xiaomi, in third place, are all within 0.5 point the gap in market share, "says Tamsin Timpson, a specialist in Asian market at Kantar.
However, audiences are distinct. One third (7%) of iPhone sales are concentrated in the 4 main Chinese cities while they account for only 2% of sales for Xiaomi. Huawei, for its part, is a population of more modest with 39% of its sales affect consumers receiving less than 2,000 yuan monthly salary (less than 300 euros). Is the roles expected to continue long on the world's largest smartphone market?