Banish all doubts about being able to reach the pinnacle of SEO success in your niche; it is doable and you have the smarts to do it. The reason why SEO is seen as a difficult way to get traffic is because of the background work that goes into it. But if you are going to do it, then you cannot do it half way, you have to go all the way otherwise you waste time. If your aim is to get long term results from SEO then put in the hard work that is required to build a strong foundation. We can get you going with some basic knowledge, but there is a lot more to find out.
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In order to get valuable feedback about your efforts, it is necessary to know your exact rankings in the search engines. If you want to see the very best results with your backlinks, then do the boring work and make it an every day habit. Also, in the beginning you may see your site jump all over the place for a while - that is totally normal. The thing to understand about SEO is that it is entirely dependent on what you put into it, and if you are consistent and do not give up - then the good stuff can happen.
There is a technique called internal linking, and it can be powerful with SEO and rankings. You probably have been to Wikipedia, and did you pay attention to the way they do internal linking? If you haven't considered or used internal link building on your site, you should do it, but make sure you're linking to relevant content through your keyword in anchor text. You do not want to overdo this if you have a small site, and in fact it should be done in a reasonable way.
Content is more important than ever with the Panda update by Google, and that is all about quality content. If you think about what people are searching for on the net, mostly, it is solid information which means content. Keep it relevant and highly informative, and you'll automatically see positive changes in your ranking when you leverage quality content. Besides this, you won't have to work 'extra' hard for the backlinks when you're getting them just like that. Of course you can do this by yourself or hire it out, and it does not matter other than ensuring it is good. There's a lot that you can get out of SEO if you simply know how to focus on the basics. But if you decide to overlook that point, then your results will not be very good. Doing this the right way means you will need to have some patience while things are happening in the background. Even though there is much to understand, none of it is hard to grasp or even do, and that is key to realizing.
