Pusherman Digital Marketing Plan
Competitors to Pusherman Digital:
• The following companies are the primary independent digital music aggregators in the industry. These will be our main competitors to attract new and upcoming artists to have their music distributed.
o I AM Music Online
o Orchard Digital Distribution
o CD Baby Digital Distribution
Marketing Plan for Pusherman Digital:
• In order to reach our consumers, we have developed the following strategies to advertise and raise awareness of our services.
o Internet banners on music and technology affiliated websites:
• Billboard Online
• Rolling Stone Online
• Wired Online
• Jambase.com
• Pollstar Online
• Various digital retailers websites
• We will work with the digital distributors to get our name on their partner list where independent labels and artists will be able to reference to get their music to these distributors.
• We will register with the top search engines to get our company name and keywords and use key words such “music distribution” or “digital distribution” to get our link exposed.
• We will offer premiums to our artists based on volume album sales on their frontline, midline and catalogue products. Once sales exceed volume goals, the consumer will receive a higher cut on their income from their music on their next release through our digital distribution. This premium will be taken out of Pusherman Digital’s income from album sales.
• We will offer independent labels and retailers to advertise on our website to establish a relationship to get cross-promotion.
• Along with the various marketing techniques, our contract of distribution with our consumers will feature only an 8% cut in each album sale, lower than our competitors, which range equal to or more than 9%. This means the artist will get 92% of all income from their music.
Links
Home Page
About Us
Mechanics and Partners
Pusherman Digital Featured Artists (Buy music now!!)
