Short Arguments

Short Arguments:

Basic Peripheral Persuasion
Persuasion
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Definition
Long
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Fear
Appeal
Role
Playing
Anti-Ads
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Short
Arguments
Positive
Emotion
Appeal
Credits
and
Disclaimer

The short argument is the most general type of peripheral persuasion. The goal of a short argument is not for the consumer (or other recipient of this type of persuasion) to put deep thought into changing one's mind to match the persuader's belief; instead, the goal is for the idea to become mindlessly engrained into the subconsciousness of the consumer (Brehm et al, 2002)^. This is accomplished in several ways; catchy commercial jingles or slogans, credible spokespersons, and aesthetically pleasing logos or other images. Some examples of slogans, imagery, and credibility are given at the above links.