GOD
When was the last time that you said “grace” before a meal?
When was the last time that you or someone that you know read the holy
bible out of curiosity or fun? I personally don’t know but along
with the majority of PC users, I could tell you what version of Kazaa
is out and when the next update is expected to be available for download.
Is the computer taking over as our way of life? These file sharing applications
are the most common programs on the Internet With computer literacy becoming
more and more common, it will be essential that the next generation be
totally computer literate.
It seems that P2P (peer to peer) file sharing software has become the
most common piece of software out there next to an operating system. There
are thousands of P2P file sharing applications out on the market, majority
of them freeware or shareware with spyware contained inside. A lot of
the programs have advertising on their software to pay for itself, the
others have secret programs enclosed that install upon installation of
the primary program. Some of these programs include Kazaa, Morpheus, Grokster
and Gnutella. All of these programs slightly different to the previous
with Gnutella and Grokster working across networks and Kazaa and Morpheus
working across the Internet on a user connection based network.
There was a significant element that with computers meant flashy games
for the home and word processing to the house of the eighties. In the
nineties the computers upgraded, the Internet became a household tool
and consumer ease of use was the primary objective as this attracted profits.
But P2P is not the only way to transfer or find Mp3 files across the Internet.
There are many Mp3 servers out on the Internet as well as Mp3 files scattered
on various sites across its servers. To combat this format of downloading,
the industry has introduced new codecs (compression – decompression)
that have made the file unable to save. This method is called streaming
and when the user begins to download the file, they don’t have to
wait for the entire file to download before they can begin to hear it.
The file generates a “buffer” with the media playing software
and once there is enough of a buffer, the file begins to play as the rest
of the file downloads. This is a great idea for radio stations across
the Internet and other music sites. Of course consumers aren’t going
to pay for something that they can’t keep a hard copy of (with the
exception of food and supplies). Why is that you ask? Because in the end,
the user doesn’t get something out of the purchase. If they were
to keep the Mp3 file, consumers would receive something reusable for their
purchase.
“Is MP3 just another
word for added value?” Are consumers not purchasing as many CD’s
as usual just because the tracks are available online and there is no
added bonus in purchasing the CD with artwork becoming minimal and web
links more popular? Why not add something extra to the CD to offer an
incentive? Discs are now coming out as double discs with the bonus disc
being full of multimedia and/or bonus tracks, sometimes the added disc
is a DVD.
Mp3 and its’ surrounding technology have made home-recording more
affordable than ever before and unsigned bands are reaching an audience
that previous generations would have never dreamt of and so are the mainstream
artists. But with everything there are pros and cons, the fact that copyrighted
file sharing and the sale of is illegal but so is speeding and drink driving.
These offences are committed on a daily basis, yet the public ignore this,
don’t tell me that no member of the RIAA has ever downloaded an
illegal Mp3.
But it’s not just the
RIAA, Metallica and Dr Dre opposing Mp3, another big non approver are
the big 5 record companies (BMG, Warner, Universal, EMI and Sony), responsible
for the control of 90% of the music you hear (another boy band and I’m
taking legal action). With current contracts to new recording artists,
these companies are wanting 100% final say on what happens with the bands
Mp3s’, they are touching this issue with surgical gloves. "We
want our stuff to be protected, but we don't feel the problem is as big
as the majors try to make it seem," says Ice-T. A popular theory
made by musicians and label heads alike is that “the piracy issue
is just a smoke screen for the Big Five's fear that the proliferation
of online record labels will dilute their market domination”. Could
it be that once again our consumer driven psyche will wipe out a consumer
industry over our drive to own? Music will always be made by artists and
"maybe the way we'll (record labels) make money in the future is
through live performances." Call it cultural Darwinism or call it
an evolution, this time the consumer and artists’have the ball in
their court and the music industry have to win back the publics’
support.
There is something that can
never be replaced; many performers say the feeling of being onstage is
like being god and this is something digital technology will never take
away – the human element.
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