Site usability or user-friendliness is, without a doubt, the deciding factor on whether a website succeeds or fails. However, in the never ending quest for high-tech or creativiyt of design innovation, it is often relegated a back seat. On other occasions it is not given enough attention simply out of sheer ignorance. However, user-friendliness is not an elusive concept nor is it subjective. It is based on rigorous research and can be attained by easily applied solutions.

However, as they refer to a relatively recent and emerging technology, these standards are not definitive and should be subject to regular review and improvements. Rules may be broken and there will be many instances where an alternative to what is proposed will be of more use in a particular situation. Standards can never remain stagnant and as such the rules here will need to be reviewed and revised to relect the ever changing nature of Web and Browser development.

Focus-Set out the subject of your site and keep the focus

Consistency -Make sure your site is consistent

Efficiency -Strive to make download quick and easy

Navigation -Keep your site navigation simple

Portability -Avoid a site that has too much server or browser incompatibility

Maintenance -Keep your site up to date and avoid becoming a "cobweb"

Feedback -Ensure there is a mechanism for user feedback and listen to it!

Copyright Arthur © 2003