It's at it again. Actually, it never stopped. Warner Bros/Time Warner is pushing its weight around
and sending threatening legal letters to young Harry Potter fans because they have had the audacity
to register a domain name with the words 'harry' and 'potter' in it.
A 15-year-old Singaporean girl, Christie Chan, has received a strongly worded lawyer's letter
telling her to hand over www.harrypotternetwork.net to Warner because of copyright infringement.
Again, it used the name of author JK Rowling, although no one has yet to garner Ms Rowling's
opinion because she won't talk to anyone.
We've been through all this before Christmas with the disgraceful pressure put on 15-year-old
Claire Field to hand over www.harrypotterguide.co.uk. Warner Brothers suffered some bad publicity
but came up with a cunning countering PR plan (more of that later) and is now behaving like
nothing happened.
What makes Christie's case even more emotive is the fact that she doesn't even use the domain
because she thinks it "awful" as a URL. So on the one hand we have a teenager's fickleness
deciding she doesn't really like a URL and on the other a huge conglomerate convinced that the
self-same URL is some form of global plot to pull dollars out of its greasy palms. It really is
depressing how global companies continue to justify outrageous, immoral behaviour through profit
or control.
Interestingly, the letter sent to Ms Chan referred to ICANN regarding Harry Potter: "We have
previously filed compaints with ICANN to recover domain names which incorporate the Harry Potter
properties," it said. This is a direct reference to the clever PR coup the company pulled off
just before Christmas, which, thanks to most of the media's pomposity, will restrict further
reporting on the Harry Potter cybersquatter issue.
Put simply, Warner Bros was under growing pressure for the way it was dealing with the Harry
Potter issue. Fortunately, it also had a case coming up before WIPO which involved a blatant
cybersquatter. HarperStephens had registered 107 Harry Potter domain names and not put any of
them to use. It was a cut-and-dried case. It won, recognised the opportunity, and preceded to put
all its corporate weight behind getting the story into the press.
Not only did it manage to get this relatively uninteresting story (there have been a lot more
interesting WIPO cases) in just about every UK national newspaper (and many US papers too), it
also managed to reinvent WIPO to give the story some credibility. WIPO was no longer WIPO but the
United Nations' WIPO. Hence the "UN decides in favour of Time Warner" headlines. Now, WIPO has
been transformed into "ICANN, the governing body for Internet domain names" for the sake of
Warners' threatening letters. It all stinks to high heaven.
But, you see, now the Harry Potter issue with regard to domain names has been covered, most
papers won't see the trees for the wood. So a company that registers 107 domain names for profit
becomes akin to a 15-year-old girl that is a fan of the Harry Potter books. And now Warner
Brothers can continue stamping on the very fans that will make its bloody film a success without
fear of bad publicity.
However, Christie Chan has vowed to fight the company over her domain name, Claire Field still
has control of hers (and has had offers of legal defence) and a bloke called Alastair Alexander
has set up www.potterwar.org.uk to protest against Warner Brothers' behaviour. It may just start
to swing the other way again.
Meanwhile, Warner Bros will continue to placate difficult questions with half-truths and legal
gibberish while its lawyers fire out letters to schoolkids.