The Collection of
Michel Houche
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4 5 Walt Disney Studios’ Paris


Greetings From France

from Michel Houche, Marseille, France

Dear Friends,

First of all I would like to excuse myself for my poor English!  As you know, I am French and it is not really easy for me to write in English.  So if you don’t understand the exact meaning of some sentences, don’t hesitate to ask me for more details!

How long have you been collecting Coke items?
I have been collecting Coca-Cola foreign country bottles since 1977, so I have now behind me 25 years of collection.  I started collecting when I was 22 years old!

What got you started in collecting Coke items?
I always would like to collect something when I was young but I wanted to collect something very original and something that nobody except me had the idea to collect!  In these years (1970’s) the collections of Coca-Cola items were at their very beginning around the world and nobody in France could imagine that such a type of collecting was possible!  More than that, I wanted to collect something without any money value (a regular coke bottle is a no value item) because I always thought that a collection could be something very important more than the financial value of it.

So I started my collection helped by hazard (chance).  I was on a summer holiday tour in Greece with my wife when I ordered a Coke in a restaurant.  Immediately, when I saw the bottle, I fell in love with it.  I thought: “if the sentences are written in Greek language on the bottle sold in Greece, all the bottles will be different in all the countries around the world!”  Coming back to my home through Yugoslavia, Italy and France (of course), I began my collection with 8 difference bottles from 4 countries.  My collection was born:  a beautiful item, absolute symbol of Coca-Cola and most famous item in all the world, very cheap and easy to obtain during travels, very easy to display and to have at home permanently in front of me.  Now I have more than 2,700 different bottles from 179 countries!  That is the most important collection of Coca-Cola bottles in the world to that day (the collection is about only one type of bottle:  foreign countries Coca-Cola (no light, no caffeine free, no Fanta or other brand from the Coca-Cola Company) less or equal in volume than 500 mL, full bottles (except for bottles before 1940).

How do you see the state of this hobby today?
Today my hobby has completely filled my life and I ‘work’ for it around 4 hours a day.  I am in relation with collectors everywhere around the world for trades and fun time.  I am a member of the Coca-Cola Collectors Club in USA, of the Memorabilia Club in Italy and of the Spain chapter of the CCC; I founded 2 years ago the French Coca-Cola Collectors Club of which I am the actual President and I organize the French National Conventions.

I have also co-written a book with my close friend Richard Mix about international Coca-Cola bottles.  I write regularly articles for newspapers or books about Coca-Cola history.  I travel through many countries around the world and complete my collection each time I can.  My collection is displayed all over the walls of my house from floor to ceiling (roof) in all rooms of the house.  Coca-Cola bottles collection is my life!

What would you like to see in the future?
My collection is growing near 100 bottles more per year.  Today, I have no more room in my house to display the next coming items and I plan, in 2 years, to buy or build my own private museum.  I would have a very great place, specially reserved and devoted to my collection, well displayed, open to all my friends and the public.

What would you recommend for someone new to the hobby?
My first recommendation for a new collector is to have fun with his passion!  Don’t be too serious.  The most important thing through the collection is to meet and discover many different people, to ravel and go out of his own home.  The most important thing is not to accumulate thousands of items.  You need to fall in love with your items.  And don’t love it because of its value but because of your regard for it.  My second (and more practical) recommendation is, if you can, to try to choose and collect only one kind of item!

Is there any particular item that is your favorite?
As I collect only bottles, my favorite item will be a…bottle!  To answer that question is very difficult because I love all my bottles!  Each one has its own history, each one is part of my collection!  However, if I have to choose between some, I can speak about the following bottles:

Ø      A very rare bottle from Somalia with Somalian script on it (different than Cyrillic) know only in 1 exemplary in the world!

Ø      The ‘silver jubilee’ bottle from Ireland know to exist in only 3 exemplary in all the world!

Ø      The commemorative bottle for 1980 Moscow Olympic games with a mylar label on it and Russian Olympic logo (because of the U.S. boycott to these games, all these bottles were destroyed except for 3 known to that day that still exist!)

Ø      The very first bottle every bottled in Bulgaria (with the Bulgarian flag on the neck) given to me by the Prince Alexandre Makinski as a gift for my collection

Ø      A very hard to find series of 20 silver-plated bottles edited for the end of the millennium in Switzerland (on each bottle is written a philosophical sentence about ‘time’ from great philosophers such as Platon, Virgile, Hegel and Pascal, etc.)

Where do you get most of your Coke items?
One third of my collection is brought from travels I make with my wife around the world for holidays (including trades during Coca-Cola conventions held in different countries by Coca-Cola clubs).  One third is from friends and family who come back from foreign counties and bring back bottles for me and the last third come from trades with my collectors from around the world by post office and now with the help of the internet.

What does your family think of all of this?
My family (I would speak above all of my wife) passed through many different states during the 25 years of our life with my collection between us…!  At the beginning, it was a game for her and she like the collection because of the low number of pieces in our home and because we were young and carefree.  Then when the collection began to grow up and invade the apartment, she asked me to slow down and to be a little bit more for her…We also had a very hard period when she wanted to ask me to stop collecting completely because she thought my collection was too invasive and too intrusive for our ‘couple’ life…Finally, and now because her love for me is stronger than many things she lives with me and for my passion and she decided to put herself into the management of the French club and I think she lives more serenely with ‘our’ collection.  For anybody collecting (Coca-Cola items or other kinds of items) three principal things are difficult to manage:  money, space and family (wife or husband)!

If you could change one thing within your hobby of collecting Coca-Cola items, what would that be?
Nothing, thank you…!  I am happy with my collector life and philosophy.  If I had more money, I would have more bottles and my collection would be more important and beautiful, but I would lose the pleasure to wait, to try to find, to make trades and wait long times wit anxiety and to pass that time to find THE item!  All that makes collecting a passion!

Have you attended one of the National Conventions and if no, why?
I became a member of the Cola Clan in 1984!  I was, at that time, one of the first foreign members of the future Coca-Cola Collectors Club!  I attended 7 National Conventions (Sacramento, Dallas, Atlanta, etc.) and I was in Orlando last summer for the last convention of the TCCCC.  I also attended a Springtime in Atlanta.

What do you plan on doing with all your Coke items in the future, when you decide to no longer collect?
I will never plan to no longer collect!  On the contrary, I think that after my retirement, I will have more time to take care, more than today, of my collection.  I will travel more, I will attend more foreign conventions, etc.  Of course, I can imagine now what will become of my collection after my death…and for that I have a dream!  May be a little bit presumptuous, but MY dream…I dream to give my entire collection in donation to the Atlanta Coca-Cola Company (and that they agree to display it in their Museum).  For sure, I would like to do that a few years before my death…so that I could help arrange the installation and see the exhibition of my collection in the Museum!  It is a serious project that I could suggest to the Coca-Cola Company in 20 or 30 years, but it is also my absolute dream!  That’s also the goal of a collection:  to dream until death!

The "Walt Disney Studios" Paris bottle (pictured above)
This is a very beautiful bottle made for the Opening day of the very new “Walt Disney Studios” in the park of Paris.  Model 25 cl, this bottle was made 100 exemplary only for the Grand opening of Disney Studios in Paris!  The bottle was a gift for 100 VIPs invited to the inaugural fest.  But nearly all the guests drank the Coca-Cola and put the bottles in the garbage after!  So now we don’t know how many bottles remain in good condition!

I have one for my collection, newly acquired!

Your friend,  Michel Houche

*Michel is a Nuclear Chemist in applied research laboratory at the Marcoule nuclear plant. He enjoys sports, such as tennis (President of Marcoule Tennis Club), rugby (Federal Rugby referee), as well as volleyball and motorcycles. Michel is also the President of the French Coca-Cola Collectors Club, enjoying meeting people, discovering countries, having fun, and sharing my passion!

And we are happy that he has shared it with us today.

NOTE: The above information first appeared in the May - June 2002 issue of The Coca-Cola Collector's Club Bottle Chapter newsletter and has been used here with Michel's permission.
Find out more about The Bottle Chapter @ https://www.angelfire.com/pop2/bottleclub2002/
Or by E-mail : TheBottleChapter@aol.com

Michel can be reached at : mhouche@club-internet.fr

 

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