As No Limit records continued to gain notoriety, Master P's 1996 solo release of "Ice Cream Man" made a smash debut at number three on the Billboard R&B chart, selling over 800,000 units and counting. Also released from No Limit in 1996 were Kane & Abel's "The 7 Sins" and Silkk the Shocker's self-titled album, which entered the Billboard R&B chart at number six.
In early 1997 Master P released the unprecedented success, "Master P presents...West Coast Bad Boyz II", the follow-up compilation dedicated to Tupac Shakur. With the debut of the project at number two on the Billboard R&B chart and number eight on the Billboard Top 200 album chart, it was time to recognize No Limit Records. In the following weeks, P released TRU's latest project, "TRU 2 DA Game", which debuted at number two on the R&B chart, number one on the Rap chart and number eight on the Top 200. Within one week of its release, "TRU 2 DA Game' was RLAA certified Gold and is now know
As the success story thickens, Master P proves there's 'no limit' to his dreams. His first feature film, I'm Bout It, a straight to video project that he financed, wrote, directed and produced, debuted number one on Billboard's Top Music Video chart and has attained a multi-platinum selling status. The film is based loosely on his life growing up in New Orleans and expresses the harsh reality of survival in one of the toughest neighborhoods in America. 'I'm Bout It' stars Master P and co-stars Helen Martin, Mack 10, Moon Jones and a host of others. The soundtrack to 'I'm Bout It', also a Platinum seller, made history. According to Billboard magazine, 'never befor had a soundtrack charted unless it was accompanied by a theatrical film release.' The soundtrack debuted number one on Billboard's R&B album chart and number four on Billboard's Top 200.
Approaching the latter part of 1997, the album entitled 'Ghetto D' was released. This album features appearances from gold and platinum recording artists' Foxy Brown, TRU, Mystikal, Too Short, E-40 and Mia X, to name a few. 'Ghetto D' was another huge accomplishment for Master P and No Limit Records. The first single and video 'I Miss My Homies' is an amazing song with an unforgettable book. Lyrically, it will touch any person who has ever lost somebody close to them. Another title track on Ghetto D is 'Gangstas Need Love' featuring Mercedes, Mystikal, Fiend and The Shocker, all of No Limit Records. Twisting that mid-tempo groove and hook from the Diana Ross hit 'Since You Been Away" and topping it with P's one of a kind style and flow, another kit is in order. All the tracks on Ghetto D are produced by No Limit's production team, Beats By The Pound, and written by Master P.
As of mid-1998, Master P's success continues to mushroom. His latest (and supossedly last)release - Da Last Don - debuted as No. 1 on the Pop Charts. The same week, six of the top ten CD's were from the NO LIMIT RECORDS Label. With the release of his theatrical movie, I Got The Hook Up, just a few weeks earlier and with the soon-to-be-released video-only version of Da Last Don, Master P's success has become phenomenal. NO LIMIT RECORDS has indeed become the most successful independent record company in the country. Thanks to Master P's never-ending vision for his empire, NO LIMIT RECORDS certainly appears to have 'No Limits' at all. And so far as Master P's fans are concerned, that's good news indeed!