Welcome to Edward Wu's Resume

Edward G. Wu
6841 16th Ave NE
Seattle, WA 98115
Phone: 206-729-8822
E-mail: edwardwu@hotmail.com
Homepage: www.angelfire.com/wa/glissadepath

Objective: Business Development/Product Marketing Management position with a high-technology manufacturer or service provider.

Skills

• 14 + years of experience in high tech marketing, international sales and program management
• Strong management skills include experience managing a remote facility with engineering and marketing staff.
• Matrix management experience with Microsoft Windows CE port, test and certification.
• Strategic business planning, market research, competitive analysis and product positioning.
• Revenue forecasting and budget planning for new product launches and marketing programs.
• Localization of marketing communications including promotional literature, dealer programs, and advertisements.
• Program management experience includes international product localization working with in-country engineering partners and contractors.
• In depth technical skills in telecommunications and operating systems (NT, Windows CE), low level code, including drivers and OAL/HAL.
• Wireless knowledge includes: CDMA, TDMA, GSM, iDEN, 1 and 2-way paging, wireless data, trunked & conventional radio systems.
• System engineering design experience with paging (POCSAG, FLEX), RF systems (MPT1327, iDEN), wide area radio systems, dispatch consoles, wireless data, SCADA.
• Speak Mandarin Chinese.

Experience
10/97 - Present Manager Motorola Embedded Technology Center Bellevue, WA www.motorola.com/windowsce
Manager of Motorola's Embedded Technology Center: staff included development engineers, business development and administrative staff: responsible for driving design win strategies for Motorola embedded solutions into the Windows CE market. Implemented matrix program management of technical and business issues relating to implementing Microsoft Windows CE for Motorola Processors, including CPU certification and targeted product initiatives, reference designs, tools, and software board support packages. Established a partnership infrastructure that assisted OEM's with product planning, including access to BSP's, applications and tools for next generation intelligent consumer devices such as smart phones, thin client devices, web phones, industrial automation controllers and digital set-top boxes. Specified and launched a new development platform, which includes development tools, reference design hardware and software (OAL, drivers, low level code). Developed a marketing, distribution, support and training plan for the new platform. Helped to establish product roadmaps with engineering teams by providing OEM requirements and software roadmap needs. Helped to generate over 50+ new processor design wins for Motorola in the last 18 months.

4/1989 - 10/1997 Asia Pacific Sales Manager at Zetron Inc. Redmond, WA www.zetron.com
Zetron is in the 2-way mobile radio industry providing control and switching equipment. Started as an applications engineer responsible for sales, support and product development for international markets. Supported the establishment of UK office and European operations, then promoted to manage a marketing and support team for Asia Pacific Region. Established revenue goals and strategy for the Asia Pacific market; set budgets, developed dealer networks, and OEM accounts (Motorola, Uniden, Hitachi, Ericsson, Kenwood) throughout the region. Identified application requirements and developed business plans for new products and features specific to each international market. Worked with cross functional divisions to deliver products and features on schedule and within budget. Overcame obstacles such as importation issues, technical approvals and compatibility, intellectual property rights, and pricing. Increased sales into China, Japan, Korea, Taiwan, Philippines, Indonesia, India, Thailand, Malaysia, Australia, New Zealand and Singapore -- average increase was 20% per year, from 1993 to 1997.

4/1986 - 4/1989 Marketing Representative at IBM Corp. Seattle, WA
Responsible for marketing IBM work stations, mid-range/main frame computers, software and services to new customers and national accounts throughout the Seattle region. Established marketing plans to increase sales to emerging accounts, including cold calling, seminars/demo's, special offers and product trials. Also responsible for improving customer satisfaction by surveying key accounts, identifying problems, and leading a team of system support engineers to resolve issues. Worked with third party software providers, VAR's and VAD's to maximize sales opportunities. Achieved all sales quotas, increased customer satisfaction and grew new and national account business by 15%.

4/1984 - 9/1984 Engineering Intern IBM Large System Storage Tucson, AZ
Responsible for specifying and developing software to automate tape head test procedure. Integration of PC test software to collect data from spectrum analyzer, oscilliscope, and to control a tape drive using GPIB bus. Test software reduced test setup and execution time, and improved overall data collection accuracy.

Education
Currently attending Executive MBA program, Univ. of Phoenix (graduation date: Nov. 2000)
On going management and technical training
BSEE University of Washington 1986

Associations
Toastmasters International

Email: edwardwu@hotmail.com