All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!

Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Rosie's World - Buttons & Bows Boutique, at The Early Learning Centre
Gorgeous Rosie runs Buttonsand Bows the dress shop. She loves making things for her friends. Open up the cool shop and try the stylish clothes on Rosie. Help her twirl in the mirror, then try on another outfit.Requires 2 x AAA batteries.

HappyLand Buttercup Stables, at ELC.co.uk
Put this prize-winning pony and owner through their paces. Includes winner'scup, stables, fence, truck and horse-box.

Knight's Jousting Set, at The Early Learning Center
With slot-together barrier and 2 knights with jousts on pull-back horses.

Potters Wheel, at Early Learning Center
Your child can discover the joy of throwing pots, so to speak, with this great battery-powered potter’s wheel. It’s a complete set, including clay, wheel, tools, decorative mosaic tiles and even paints. <br><br>Making unique pots from start to finish is pleasingly tactile and really satisfying. It’ll certainly fire-up your child’s creativity – and the good news is that nothing else needs firing. Simply leave the clay to dry for 24 hours and it’s ready to paint. <br><br>The fantastic results will really boost your child’s confidence. Wrap them up for presents any relative will be, err, potty about.<br><br>Wheel around 40 cm diameter

HappyLand Playmat, at ELC.co.uk
The perfect setting for HappyLand. This vinyl wipe-clean mat zips up for easy storage.

Teaching Watch Girl, at ELC
Learn to tell the time with this funky watch.

Fearless Freddie, at The Early Learning Center
In his youth, Freddie was the daredevil of the hills. A handsome warhorse of an engine, he comes with 10 pieces of straight and curved track. New character only available in this pack.

Soft Stuff Dr Doughlittle, at Early Learning Centre
Help the animals feel much better with this fantastic vet set. With tweezers, extruder syringe, vet bag, four creatures, four colours of Soft Stuff and more.

Lunar Jim Ripple & Scooter, at Early Learning Centre
Ripple and Scooter are readyfor action. The Ripple figure slots into his vehicle.<br><br>Available from October.

Assorted Soft Stuff Cutters, at The Early Learning Centre
Assorted cutters in animal shapes to cut out your Soft Stuff. Comes with 2 packets of Soft Stuff.

Disney Fairies Fashion Set, at ELC
Fairy-licious outfits and themed accessories, a 'must' this season! There are three outfits to collect, receive one per order as a lucky dip surprise. Display stand is not included.

Sow, at ELC.co.uk
Selection of favourites to inhabit the farmyard.

Natural Artist Red Paint, at Early Learning Centre
This bottle is made from PET plastic (a plastic that is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

TTT Dennis, at ELC.co.uk
A lazy diesel who will create any excuse to avoid a day of work.

Scissor Pack, at The Early Learning Center
Contains 1 pair of scissor handles. 5 interchangeable blades and a blade protector.

Miele Refrigerator, at Early Learning Center
Packed with healthyfood, with a fan and light that come on when the door is opened.

Megabloks Maxi Fill & Dump Wagon, at Early Learning Center
Transport your blocks around theroom, and dump them out when you're ready to build. With big wheels at the front, sturdy tipping block container and 40 big Maxi Blocks.

Fisher Price Tumble Time Tigger, at ELC
It's Tigger Time. Kids are not going to believe their eyes when they see what Tigger can do. To start the fun press his ear. Then, kids can magically bring Tigger to life by clapping their hands calling out to him. Through sound activation kids can really interact with Tigger. He will respond by doing cartwheels and funny handstands. Kids will never know what Tigger is going to do next.

LeapFrog Learn And Groove Action Station, at Early Learning Centre
Five stimulating activity stations bring the fun and learning full circle, surrounding your baby with lights, sounds, music, and manipulatives. This rocking, spinning, sit-inside play center introduces your baby to a wide variety of music styles while teaching ABCs, counting, colors, and language-stimulating nursery rhymes.

That's Not My Monster Book, at Early Learning Center
This delightful book is aimed at very young children with bright pictures and patches of different textures. In this title it covers the subject of monsters.

Bop And Go Alien, at The Early Learning Centre
Bop this chap on the head; watch him move around and make sounds. Chase after him for another go. Requires 3 x AA batteries.

Bug Stacking Tower, at Early Learning Centre
Full of crinkles, textures and shapes for your baby to explore. Stack the textures pieces onto the wooden pole. Made from forest friendly wood.

Wooden Bricks, at ELC.co.uk
Young builders will love these 100 natural and coloured wooden bricks. Comes with handy storage bag.

Kids Love To Play CD, at The Early Learning Center
Kids love to play and this collection of twenty favourites will keep themhappy for hour after hour.

Talking Flash Cards, at Early Learning Centre
Easy-to-use interactive electronic game. Your child can plug in a card, answer simple visual questions and enjoy pressing the buttons to hear words and sounds.

JCB Quad Bike, at The Early Learning Center
Chunky JCB electric quad bike with rechargeable 6 volt battery. With hand accelerator and brake and progressive acceleration for a smooth start.

LeapPad Ratatouille Game, at The Early Learning Center
Anyone can cook - and you can help Remy prove it! Discover French words, nutrition, table manners and essential preschool skills as you help Remy and Linguini become two of the best chefs in Paris!

Magic Bopper, at Early Learning Centre
Bop the floor to push the bopper's other side out, and enjoy hearing the fun sounds.

TP Explorer Monkey Bridge, at ELC
Clamber up the side, hang from the bars, crawl along the top and really monkey around. This super-sized climbing bridge fits with the TP Explorer climbing frame for some serious fun! With high easy-grip handles. Fits with the Navigator climbing frame when the leg extensions have been added.

Craft Drawers - Pink, at Early Learning Centre
Set of seven drawers, great for tidying away all your child's creative bits and bobs. Keeps everything neat, yet always easy to find.

Much more than simply just another toy store, Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Centre is lots of fun - and you're sure to want to go back again and again!