ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

Pink Play Table, at Early Learning Center
Lightweight plastic pink table where your children can do all their arts and crafts. With detachable legs to allow easy storage.

Ready Mix Paint - Red, at The Early Learning Center
Colourful, washable paint in 284ml bottles.

Space Shuttle, at The Early Learning Center
The shuttle can be detached for take-off once the trailer has moved it into position.

Fun With Spanish CD, at The Early Learning Center
Learn lots of simple Spanish words and phrases with John and his Spanish friend Carmen and sing along with some great fun songs sung in Spanish and English by children

TP Explorer Den, at The Early Learning Center
Turn your climbing frame into a secret hide-out. This tough, weatherproof tent fits with the TP EXPLORER climbing frame and platform to create a brilliant hideaway. With two roll-up doors, a secret door, and transparent window.

Build Your Own Racing Car Kit, at The Early Learning Center
Build your own easy to assemble racing car, with a battery-operated screwdriver.

Bedroom Bookcase - Pink, at The Early Learning Centre
Sturdy wooden bookcasewith three good-sized shelves for books, toys or whatever you like. With two fabric storage drawers that fit neatly underneathand a hanging hook on each side. H104 x W70 x D31cm. Easy self assembly.

What Is The Time? Pink Clock, at Early Learning Centre
Working wooden clock with 'to' and 'past' marked on the face. Requires 1 x AAbattery (not included).

Vehicle Pop up Camper Tent, at Early Learning Center
This funky vehicle pop up camper tent is compatible with the ELC tunnel. Suitable for indoor and outdoor play. The camper tent conveniently collapses for easy storage and portability.

Cinderella & Sleeping Beauty Book & CD, at Early Learning Center
Great value pack with the classic Cinderella and Sleeping Beauty stories on book and CD to listen to as you turn the pages

Knee And Elbow Pads, at The Early Learning Center
Use these knee and elbow pads to help prevent bumps and bruises to little knees and elbows.

10ft Amsterdam Trampoline Cover, at The Early Learning Centre
Made from PVC with drainage holes and an elasticated hem. Keeps the trampoline clear of dirt and garden debris.

Science Museum Crystal Mining, at Early Learning Centre
Let your child discover the wonder of geology as they dig away at the rock to uncover eight natural crystals with this amazing Crystal Mining kit.<br><br>The beauty and form of the crystals they uncover from the rock will captivate them, so it’s a fantastic way of learning about minerals and crystals in a totally engaging way.<br><br>Once all the crystals have been excavated, your expert Geologist can announce to the world their important discoveries and then create an impressive display to show them off.<br><br>Approximate size of crystals range from 15mm – 20mm

Bath Flute, at ELC
These fun bath flutes can be magically tuned when filled with water.Fill each flute with water to play 'real' musical notes.Comes with 5 flutes, 1 flute holder and waterproof musical sheets.

Animal Hide & Seek Book, at The Early Learning Centre
In a large format with flaps as well as textured patches, this book introduces the characters from Apple Tree Farm to young children. The use of textures adds a different dimension to sharing books with babies and toddlers. As each page is turned, a different texture is waiting to be discovered.

Animals Snap Cards, at Early Learning Centre
Pairs of large animal cards for the classic family game. Good for playing together, encouraging fast reactions and helps develop numerical skills.

Thomas & Friends - Water Tower, at ELC
Encourage your child to reenact his or her favourite Thomas tales, or create new adventures by adding this water tower to their Thomas Wooden Railway System. The faux water level rises and lowers as children fill the engines.

Jolly Phonics Dvd, at The Early Learning Center
60 minutes of teaching about letters and sounds.

Light And Sound Drum, at The Early Learning Center
3 modes of play including 4 demo melodies, 3 silly sounds and a free play option. Roll the drum to get rolling sounds and flashing lights.

Spill Proof Bubble Tub, at ELC
Keep your bubble-mix safe in this spill proof tub.

Roary Silver Hatch Race Track, at ELC.co.uk
Race battery-powered Roary and Maxi around Silver Hatch, with commentary from Big Chris too. Requires 3 x AA, 4 x AAA batteries, not included.

VTech Sort & Learn Car, at The Early Learning Centre
Shape sorting pull along car. Shapes activate phrases, shape names and song. Piano keys on front teach colours, play music and change the tempo on the songs. Open the boot to release all the shapes. Pull along cord tucks into battery compartment. Dog swings as pulled along. 2 modes of play teach numbers, shapes, sounds and music, Flashing headlights and visual stimulation.

Spiral Art, at The Early Learning Center
Make wonderful swirling patterns. You can use the 4 different coloured pens, 6cogs and 5 inner frames to make each pattern unique. This also contains 20sheets of paper and a leaflet to give you design ideas

Remote Control Football Playing Robots, at Early Learning Centre
He whirrs, he shoots, he scores. This kit contains all the components required for your child to make a remote-controlled robot that can go forwards, backwards, turn and most importantly: kick a ball. <br><br>First children can discover how to build their own robot and remote control. The parts simply snap and screw together, and full instructions are provided. They can even design their bot a unique jersey. <br><br>Then it’s time for the serious business of football training: you child can practice making the robot turn, pass, dribble and kick smoothly.<br><br>Four-channel infra red remote control means up to four robots can play at once, providing a great team-playing challenge to family or friends. <br><br>Completed robot approximately 16 cm tall.

JCB Quad Bike, at Early Learning Center
Chunky JCB electric quad bike with rechargeable 6 volt battery. With hand accelerator and brake and progressive acceleration for a smooth start.

Pull & Go Dragon, at The Early Learning Centre
A knight on horseback and dragon that battle when pulled back.

Cinderella Aquadraw, at ELC
Use the pen and wand roller to create a pathway of stars for Cinderella to follow, with music. 2 x AA batteries required.

Giggling Race Track, at ELC
This is a simple race track with two cars that giggle as they go around. They will go forwards or in reverse, this is suitable for children between the ages of 2 and 4 years.

Wake Up Alarm Clock Kit, at Early Learning Center
Paint this alarm clock with the six brilliant colours for a bright morning every morning. Your child can enjoy designing and painting this traditional-style bell alarm clock. There’s no winding required, as it’s battery powered. The hands glow in the dark too for easy night-time time-checks.<br><br>Having a fantastic alarm clock she painted herself might just help your little sleepyhead get up for school.<br><br>Clock 15.25 cm x 11.4 cm

Tape Measure, at The Early Learning Centre
1.6.metre tape measure. Marked in centimetres and inches

Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!