Finally, A Process That Spins Your Internet Success Around
Over 700 dealers nationwide are using these tools and are getting phenomenal
results. In the automobile business, success is only measured by results
and the following are some of the reasons why this program is considered
extremely successful.
· >>> The tools help sell more cars, month in and month
out. As long as the site has traffic, fresh, no-cost leads appear in your
inbox. More traffic means more leads. Think about it this way, third party
leads can be considered strangers while your site's visitors are friends;
friends are more likely to buy cars from friends.
· >>> These tools save the Internet Sales Manager literally
hundreds of man-hours because it gives the prospect all the information
and follows up automatically without his involvement. When an Internet prospect
contacts the dealership, they have all they need to know about their vehicle,
they are committed to buying.
· >>> These tools are designed to trial close 100% of the
time. The goal is to convert site visitor to potential prospects for in
stock vehicles. The strategy is to ask every visitor to exchange a discount
incentive for basic information: name, email address, phone number and the
vehicle of interest.
· >>> These tools eliminate and drastically reduce the overlap
and resulting conflict between walk-in traffic and Internet sales. Customers
must redeem their Virtual Coupons (see sample) from the Internet department.
Amazing, one stroke of the technology brush and an aged old problem is solved.
These certificates can be designed with a picture of the Internet manager
on its face making his/her face readily identifiable when they visit the
dealership.
· >>> The entire system is managed by a staff of experts
that makes the Internet Sales Manager's job a lot easier. An absolute win/win
situation, the Internet Department gets information about the prospect and
the prospect gets a complete education on the vehicle of their choice.
· >>> Follow-up is totally automated; every prospect gets
an e-Brochure, a 5-day email, a 15-day e-Survey and a 30-day reminder. The
money has always been in the follow-up and it's still there. If the prospect
is a buyer and they have decided to purchase the vehicle they inquired about
they would automatically remember your dealership for at least 30 days.
· >>> The on-line trade appraisal tool allows prospects
to give a detailed description of their trade-ins to the dealer before they
visit the dealership. This allows the dealer an opportunity to pre-sell
the trade-in to the wholesale market and be prepared for the customer visit.
· >>> The Credit Application is a perfect tool for dealerships
without an on-site version and even for the dealers who do. This is an in-your-face
application, if credit is an issue, it can provide valuable closing information.
· >>> Imagine opening your in-box and finding Test Drive
appointments because 40% of these leads set their own appointments. All
an Internet Manager needs is to confirm the appointment. And even if they
neglect to do that, an automated email confirms each appointment. Of course,
it always looks like the confirmation came directly from the dealership.
Appointment Reminder
· >>> Finally, Internet Managers can stop chasing bad or
frivolous leads because they are automatically processed and deleted from
the database. With these tools in place Internet Managers are able to drive
most, if not all, their leads through their website. The dealership may
even want to consider revising their entire Internet Marketing strategy.
An Internet Manager reading this may think that sounds too good to be true.
Imagine, saving time and money, very valuable commodities in the automobile
business.
Doing it with a web based Virtual Assistant that provides unprecedented
support. The product is a perfect solution to Mastering The Art of Selling
Automobiles On The Internet. There is only one motivator that makes a curious
visitor to your site react the way you want them to, and that is
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