Pictures in media sell events by grabbing the interest of
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- Promotional Release. Pictures are nearly a sure guarantee that articles are published. The attached form
(based on the Diocese of Ft Worth PR Release) used during the 2007 AAD Tour allowed, and continues to allow,
the promotional use of pictures involving participants. Because of this, our tour had 5 articles published in
the North Texas Catholic, 2 articles published in the Texas Knight (newsletter to every Knight in the state of
Texas), 2 mentions in Columbia magazine (nationwide magazine of Knights), and 2 articles in the Nolan Catholic High
School Alumni Magazine over a period of 16 months.
Promo Release Form
Texas Knight Article (statewide)
- Photo Shoot. After receiving PR releases, we conducted a photo shoot of several scouts in uniform accompanied
by Scouters or parents. These pictures were taken at different locations at Worth Ranch Scout Camp during one of
our Catholic Scouting events. Scouts and adults were from Catholic sponsored units so they would ensure publication
in the diocesan newspaper - North Texas Catholic. They also involved Scouters who were Knights of Columbus so
these pictures could be included in the Knights statewide and national media. We always took at least 2 pictures
of the same pose, we took different angles, and we only used first names of the scouts when published. Pictures
do not have to be at a camp ... any Scout setting will usually do but you may need props.
is picture promo for Our Lady of Guadelupe Diocesan Award
OR Catholic Cub Scout Retreat which offers the Our Lady of Guadelupe Diocesan Award.
- Pictures with different themes. When you conduct a photo shoot, you don't have to be restricted to taking
pictures for that event. Orchestrate pictures that can be used for future events 1/ Bishops Dinner - take
pictures of scouts with tickets for event or take a picture of Bishops Dinner Chairman holding a St George Award
certificate, etc 2/ 2007 AAD Tour. We took pictures of the Diocesan Chaplain with scouts who were confirmed
to go on our tour 3/ CCSR Retreat. Publications do not like to re-use the same pictures so we took multiple
pictures with different scouts and in different locations so we had pictures that could be used for future
events. 1 photo shoot generated pictures published in several future articles in successive years.
- CCS Picture Library. At the end of the 2007 AAD Tour, and with a promotional
release from every participant in hand, we requested pictures from everyone in order to
create a CD powerpoint. We ended up with 300+ pictures and created a powerpoint presentation with sound.
However, every single picture can be used because of our promotional release form. There are countless
opportunities for us to use these pictures in a number of different media ... and we have
- CCS Library of Articles. Why re-create what has already been done?
Keep a library of past articles so a
future Communications Chair person need only fill in the blanks.
Baptism Retreat Article
Another Baptism Retreat Article
Article following Retreat
See Promotional CD Section below