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We help you optimize your
sales efforts to
the refining and petrochemical industries.


  Our industry is constantly changing and we have a unique understand of that. We’ve experienced downsizing, rightsizing, growth spurts, pullbacks, positive to near negative profit margins, increasing regulation and lawsuit vulnerability.   Regardless of where the industry is today, your clients and potential clients are in pain. So are many suppliers. Yet, you can maintain profitability and actually gain market share. We’ll show you how to diagnose your customers’ woes, answer their specific needs and make your marketing operate more smoothly and effectively.
Whitney Strickland will be speaking to the Annual Nondestructive Testing Management Association’s Annual Meeting at the Golden Nugget Casino in Las Vegas, NV February 14-16, 2012.

Go to www.ndtma.org for more information.

Whitney Strickland is a contributing editor to BIC Magazine. To read a selection of his past articles click here or go to the Articles/Tips button at the top of the page.

The 10 Most Common Sales/Marketing Mistakes Companies Make

Recommended reading…
Strategy and The Fat Smoker by David Maister
The Invisible Touch by Harry Beckwith
Good to Great by Jim Collins
The Five Dysfunctions of a Team by Patrick Lencioni

© 2010 WhitneyStrickland&Co. | Houston, Texas | wstrickland@whitneystrickland.com