JustTV Talk: September 5, 2002

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The Soap Opera Ratings (week ending August 16/23rd)
     Looks like the soaps are sending off summer with a bang. Several set summer highs in the last two weeks. Take a look:

Households (w/e Aug 16)
                              Rating  Share      % Last Year
 1  Young & The Restless   4.9   17    CBS     -14
 2  Days Of Our Lives      4.0   13    NBC      -4 
 3  Bold & The Beautiful   3.7   12    CBS     -16
 4  General Hosptial       3.4   11    ABC      -6
 5  As The World Turns     3.1   10    CBS     -16
 6  All My Children        2.9   10    ABC     -17
    Passions               2.9    9    NBC      26
 8  One Life To Live       2.8    9    ABC     -18
 9  Guilding Light         2.7    9    CBS     -25
10  Port Charles           1.6    6    ABC       -

     The big news here? "Passions." A huge bump in viewership (for whatever reason), put the soap in sixth place overall, the first time it has ever moved about 9th, and it was up 26% over last season. Other than that, nothing to see here.

Households (w/e Aug 23)
                                Rating  Share      % Last Year
 1  Young & The Restless   5.0   18    CBS      -9
 2  Bold & The Beautiful   3.7   12    CBS     -14
 3  Days Of Our Lives      3.5   12    NBC     -12 
 4  General Hosptial       3.4   11    ABC      -3
 5  As The World Turns     3.2   11    CBS     -14
 6  All My Children        3.1   11    ABC      -9
 7  One Life To Live       3.0   10    ABC     -12
 8  Guilding Light         2.7    9    CBS     -22
 9  Passions               2.2    7    NBC       5
10  Port Charles           1.7    6    ABC       -

     Well, as quick as "Passions" rises.... but it was still the only soap to post an increase over last season. But things got better for ABC, all three of "GH," "AMC" and "OLTL" all posted or matched summer highs, the latter two breaking the 3.0 ratings threshold for the first time in months. "Days" saw a fall too, but generally, things were looking up, or at least less down than lately.

Women 18-49 (w/e Aug 23)
                              Rating  Share 
 1  Days Of Our Lives      2.7   17    NBC 
 2  Young & The Restless   2.5   16    CBS
    General Hosptial       2.5   16    ABC
 4  One Life To Live       2.1   14    ABC
    All My Children        2.1   14    ABC
 6  Bold & The Beautiful   2.0   13    CBS
 7  Passions               1.8   12    NBC 
 8  As The World Turns     1.7   12    CBS 
 9  Guilding Light         1.5   10    CBS 
10  Port Charles           1.2    8    ABC 

       SIt was ABC's week to shine as general increases in households translated into increases in most demos. "Passions" slipped back to 7th, but was within shooting distance of "B&B" and ABC's "AMC" and "OLTL."

Women 18-34 (w/e Aug 23)
                              Rating  Share 
 1  Days Of Our Lives      3.5   22    NBC 
 2  General Hosptial       2.5   15    ABC 
 3  Passions               2.3   14    NBC 
    Young & The Restless   2.3   13    CBS 
 5  One Life To Live       2.0   11    ABC 
    All My Children        2.0   11    ABC
 7  Bold & The Beautiful   1.8   11    CBS 
 8  As The World Turns     1.0    7    CBS 
    Port Charles           1.0    7    ABC
10  Guilding Light         0.8    6    CBS 

     It was "GH"s week in this demo. Though it's nowhere near "Days," it did record its best numbers of the summer.