Drawing
Viewers Back
Common
wisdom says that once a viewer leaves the networks for cable, they
don't come back. But is that true? Today I'm going to look at a few
timeslots were the opposite is holding true and a few that prove the
rule.
Sunday
9pm
This
Season
Adults
Last
Season
Adults
Viewer
Change
Adults
Change
Desparate
Houswives
21.8
9.6
9.3
4.1
134.4%
126.8%
Law
& Order: CI
12.0
4.0
14.7
4.9
-18.4
-18.6
CBS
Sunday Movie
10.4
2.9
12.2
3.5
-14.8
-17.5
My
Big Fat Obnoxious Boss
4.4
2.3
8.7
4.0
-49.5
-42.5
The
Mountain/Jack & Bobby
2.6
1.1
3.3
1.4
-21.2
-21.2
Totals
51.2
19.9
48.2
17.9
6.2
11.1
This is more the story of one show
smashing out and the rest taking a hit. But still, the competeing shows
could have been down a whole lot more. Well, maybe not Fox.
Sunday
8pm
This
Season
Adults
Last
Season
Adults
Viewer
Change
Adults
Change
Extreme
Makeover Home Edition
15.9
6.6
8.5
2.9
87.5%
127.5%
Cold
Case
15.9
3.7
13.7
3.2
16.3
15.6
The
Simpsons/Arrested Dev.
9.0
4.3
12.1
5.5
-25.7
-21.2
American
Dreams
7.3
2.5
8.4
3.0
-13.1
-16.7
Charmed
4.4
2.0
5.5
2.3
-20.0
-14.1
Totals
52.5
19.1
48.2
16.9
8.9
13.0
As the rich get richer...
Wednesday
8pm
This
Season
Adults
Last
Season
Adults
Viewer
Change
Adults
Change
Lost
17.7
6.4
10.6
4.1
66.9%
56.1%
60
Minutes Wednesday
8.6
2.1
9.7
2.1
-11.4
-
LAX/Hawaii
7.3
2.3
8.5
3.0
-14.1
-23.3
That
70s Show/Quintuplets
5.5
2.8
7.6
3.7
-27.7
-24.3
Smallville
5.6
2.5
6.7
2.8
-16.4
-10.8
America's
Next Top Model
4.8
2.3
3.8
1.6
26.3
43.5
Totals
49.5
18.4
46.9
17.3
5.5
6.4
Like
Sundays at 9pm, this is the tale of one show hitting it big, with the
rest suffering, except for the UPN.
Wednesday
9pm
This
Season
Adults
Last
Season
Adults
Viewer
Change
Adults
Change
CSI
New York
16.9
6.1
7.7
2.4
119.4%
154.2%
Law
& Order
13.0
4.5
17.4
6.3
-25.6
-28.4
Wife
Swap
10.2
4.6
7.8
3.0
30.8
53.3
Totals
40.1
15.2
32.9
11.7
21.9
29.9
The fact that two networks in one
timeslot have managed to bring back 7 million viewers to a timeslot in
simply amazing. As the season wears one, I see New York only getting
strong, Law & Order staying in the same range (I personally still
watch L&O every week), and Wife Swap holding steady. If any
timeslot can prove the value of network tv, it's this one.
JustTV Talk