Slaughtering
The Sacred Cows
Cows are sacred,
according to
the Hindus. So I guess that's where this saying would come from. I'll
have
to look into that. But anyway, that's not why I'm here. I'm devoting
this
installment of TV Talk to the "sacred cows" of network tv- and whether
or not they should be kept around, and if so, are the nets getting
ripped
off?
Sports:
This
includes mostly baseball and football, since they seem to get the most
TV coverage. The nets are paying extraordinary amounts of money to keep
the sports on their station, but is it worth it? Well, no. For
starters,
the World Series has been a disappointment for years now, with nets
praying
for at least a sixth game for the series to break even. Last year, Fox
got lucky with Game 7 of the New York-Arizona match. It drew over 39mil
viewers, This year's game seven between San Francisco and Anaheim
didn't
even crack 30mil. I know that it gives Fox valuable time to promo its
show,
but the network has even admitted that to have a new show air for two
weeks
then take four weeks off can kill it. The others nets, meanwhile, get a
leg up. My guess is that come negotiations next time around, Fox will
think
long and play some "hardball."
As for Football, the networks continue to shell out more than a billion
dollars a year for the rights. While the playoffs are definitely worth
it, and the Super Bowl is still tv's event of the year, every year, the
regular season games just aren't paying off. ABC recently got its
affiliates
to cough up $30 million dollars are game for Monday Night Football,
making
the cast of "Friends" look downright cheap in comparison. And what does
it get? A three hour block every Monday night for about 4 months that
averages
a little over 16mil viewers, and falling. NBC averages about 21mil
every
Thursday for a three hour block and pays only 20mil. You do that math.
60
Minutes:
This
is the only show, ever, to be atop the Nielsen ratings for four
decades.
But the last time it accomplished that feat was in 1992, and now tv's
premiere
newsmag is out of the top 20 all together. Last Sunday it fell to
12.8mil
viewers and "Dateline," which airs against it most weeks, actually drew
more viewers under 50, where it counts. The old gray mare just aint
what
it used to be.
Frasier:
Though
NBC's website continues to promo it every week, bragging over any small
win it might have, the fact is that this very expensive show is falling
fast. It started out the season with 21mil viewers, but over the last
two
week its averaged just 12.6mil viewers and a 5.0 rating in adults, both
series lows. NBC pays about $5.5mil an episode for the show, paying 43
cents a viewer. Compared to "Friends" at 22 cents, that's shockingly
horrible.
CBS
Sunday Movie:
CBS is trying something
different this year-
coming in dead last every Sunday night. The Sunday night movie was
America's
favorite Sunday pastime in the late 90's, with some movies breaking
25mil.
Now it struggles to get above 10mil, doing so only twice this season.
CBS-
look at the other nets. Dramas on Sunday are the new wave.
|