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The Soap Ratings    (w/e Feb 28th)
      After last week's pop in the ratings, almost all the soaps have fallen again.

Households
 1  The Young & The Restless     5.0   17    -2
 2  The Bold & the Beautiful     4.1   13     3
 3  General Hosptial             3.7   11    12
 4  As The World Turns           3.4   11     -
    Days of Our Lives            3.4   11    -6
 6  All My Children              3.3   10     3
 7  One Life To Live             3.2   11     7 
 8  Guilding Light               2.8    8     -
 9  Passions                     2.0    7     -
10  Port Charles                 1.9    6    12

       As nicer weather returned to most of the country, viewers tuned out the soap operas, but none of the drops was too severe. "GH" lost four tenths of a rating week over week, but is still up 12% since last season. In fact, only two soaps were on the decline, "Days" and "Y&R," but even they are only down by marginal amounts.

Women 18-49
 1  General Hosptial             3.0   18
 2  The Young & The Restless     2.9   18
 3  Days of Our Lives            2.5   15
 4  The Bold & the Beautiful     2.4   14
    One Life To Live             2.4   14 
    All My Children              2.4   14 
 7  As The World Turns           2.0   12 
 8  Passions                     1.8   10
    Guilding Light               1.8   10
10  Port Charles                 1.3    7 

       There was almost no change in the ratings for this category. NBC used to win this demo by a comfortable margin and own women 18-34. This week, all three nets tied at a 2.1/13 in this demo, a very strong performance, while NBC took the younger women with a 2.5/15 rating to CBS's 1.7/11 and ABC's 1.4/9. There is a fundamental shift going on in this demo to note: CBS is getting younger, and ABC older. ABC used to be a hotbed for younger viewers, while older viewers stuck with CBS's staid soaps. Now the opposite is true.