What
The Summer Ratings Say
You
may think I'm crazy, but if you listen very closely, the summer ratings
will talk to you. and no, I'm not crazy, just all hopped up on pain
killers.
Seriously though, over the next month, along with everything else at
JustTV
Talk, I'm going to explore what the summer ratings mean for the regular
season.
Friday
CBS
has been airing of mix of series on the night, with almost nothing
doing
well. Well, almost.
The good
news is that "48 Hours" has been doing okay at 8pm, where it will stay
this fall. As for the two new dramas "Hack" and "Robbery Homicide
Division",
CBS could have another "CSI," or another "The Fugitive." Your choice.
NBC
has been winning Friday nights this summer, just as it will do during
the
regular season. Two hour editions of "Dateline" have been far and away
the winner at 8pm and 9pm, while "SVU" is up about 10% at 10pm. The
only
question mark will be "Providence." Will the aging drama halt viewer
erosion,
or keep on going?
ABC
has been doing well on Fridays so far this summer, at 8pm and 10pm. At
8pm, "Americas Funniest Home Videos" is on the upswing for the
umpteenth
time, while "20/20" is sometimes winning at 10pm. 9pm, meanwhile has
been
a mish mash of repeat specials and "Whose Line?" While "WL" is gaining
ground, it won't be there this fall. The question is, will "That Was
Then"
be able to bridge the gap between the younger skewing "AFHV" and the
older
skewing "20/20" ? My guess is no, it won't.
Thought Mondays were a
nightmare, Fox? Well, welcome to Fridays. You remember
this night, right? You've set so many network lows on this night this
summer
that I've stopped counting. "The X-Files" does good to break 3.0mil
viewers,
while "Invasion Of The Hidden Cameras" isn't doing much better. So what
is it airing this fall? More sci-fi shows like "Firefly" and "John
Doe."
While advance buzz on those series is actually good, on this night they
won't do anything.
The
UPN's movies have been down from last summer, but that depends more on
what it's airing. Steady as she goes.
The
WB's been doing well on Fridays this summer, great thanks to "Reba."
And
since she'll continue anchoring at 9pm this fall, I see no reason for
the
night to go anywhere but up.
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