Nobody ever talks about daytime tv ratings, but why? How about this, it's entirely depressing. Soaps are dying in the ratings, and it only gets worse, except for NBC. Yes, they're winning in daytime too. So today I'm going to break down some of the soap ratings to see where we stand. Keep in mind, many soaps (especially NBC's) will see huge jumps in viewership soon as schools across the nation dismiss.

Household Rating
                        HH Rating     Share       % l/y
 1  Young & Restless       4.8   CBS    18         -12
 2  Bold & Beautiful       3.8   CBS    14         -12   
 3  Days of Our Lives      3.5   NBC    12           3
 4  All My Children        3.2   ABC    12          -6
    As The World Turns     3.2   CBS    12          -4
 6  General Hospital       3.1   ABC    11         -19
    One Life To Live       3.1   ABC    11          -9
 8  Guilding Light         2.8   CBS    10         -13
 9  Passions               2.0   NBC     7           5
10  Port Charles           1.8   ABC     7           6

Most of the CBS soaps are seeing deep declines, but it's "General Hospital" that's down the most. Why? I dunno. Don't watch it.

Women 18-49
                         Rating         Share   
 1  Days of Our Lives      2.7     NBC    19    
 2  All My Children        2.3     ABC    16
 3  Young & Restless       2.2     CBS    17  
 4  One Life To Live       2.1     ABC    15 
 5  Bold & Beautiful       2.0     CBS    14       
    General Hospital       2.0     ABC    14      
 7  Passions               1.7     NBC    12  
 8  Port Charles           1.5     ABC    10   
 9  As The World Turns     1.4     CBS    10       
10  Guilding Light         1.2     CBS     8

Things gets even uglier in women 18-49. While the other nets struggle to hold place, both NBC's shows increase. BTW, this is the second most important demo. The first is....

Women 18-34
                         Rating         Share   
 1  Days of Our Lives      3.5     NBC    25      
 2  Passions               2.3     NBC    16
 3  Young & Restless       1.9     CBS    15
 4  All My Children        1.8     ABC    14     
 5  General Hospital       1.6     ABC    12
    One Life To Live       1.6     ABC    12
    Bold & Beautiful       1.6     CBS    12  
 8  Port Charles           1.1     ABC     9   
 9  As The World Turns     0.9     CBS     8      
10  Guilding Light         0.6     CBS     5

This demo is where the real gold is. Unfortunately, only one network is doing good here: NBC. Sitting high above the rest with an average rating of 2.9/21 in this extremely important demo. And during the summer, that number only shoots upwards. In fact, 9th rated overall, "Passions" is the number one soap among teen girls. For most of last summer, it was one of the highest rated series on tv in this hard to reach demo. That's why it will be assured many years to come, while 57 year old stalwart "Guilding Light" may soon get the boot.