The
Soap Opera Ratings (week
ending August 11th)
Take a long look
at these ratings.
They are not good.
Households
Rating
Share % Last Year
1 Young & The
Restless
4.7 17 CBS -19
2 Days Of Our
Lives
3.7 12 NBC
-12
3 Bold & The
Beautiful
3.5 11 CBS -20
4 General
Hosptial
3.2 11 ABC -15
5 As The World
Turns
3.0 10 CBS -21
6 All My
Children
2.9 10 ABC -18
7 One Life To
Live
2.8 9 ABC
-15
8 Guilding
Light
2.7 9 CBS
-25
9
Passions
2.4 8
NBC
-
10 Port
Charles
1.6 6
ABC
-6
A week after
ratings seemed to
be on the upswing, every single soap was down week over week.
"B&B"
recorded
its worst ratings ever, while "AMC" and "OLTL" continue to flirt with
series
lows. Only "Passions" held face.
The losses over last year were astounding also. To put it in
prespective,
if these losses hold contant until next summer, this is what the
ratings
would look like:
Households
Rating
Share % Last Year
1 Young & The
Restless
3.8 12 CBS -19
2 Days Of Our
Lives
3.3 10 NBC
-12
3 Bold & The
Beautiful
2.8 9 CBS
-20
4 General
Hosptial
2.7 9 ABC
-15
5 As The World
Turns
2.4 8 CBS
-21
All My
Children
2.4 8 ABC
-18
One Life To
Live
2.4 8 ABC
-15
Passions
2.4 8
NBC
-
9 Guilding
Light
2.0 7 CBS
-25
10 Port
Charles
1.5 6
ABC
-6
You may be thinking, this sounds ridiculous. But then again, so would
it
have last summer if anybody were to say that veterans "AMC" and "OLTL"
would struggle to break a 3.0 for most of the summer, "Y&R"
wouldn't
even be at a 5.0, and most soaps would be off up to 25% in just one
year.
Something to think about.
Women 18-49
Rating Share
1 Days Of Our
Lives
2.8 19 NBC
2 Young & The
Restless
2.4 16 CBS
General
Hosptial
2.4 16 ABC
4
Passions
2.1 14 NBC
One Life To
Live
2.1 14 ABC
6 Bold & The
Beautiful
2.0 13 CBS
7 All My
Children
1.9 13 ABC
As The World
Turns
1.9 13 CBS
9 Guilding
Light
1.6 10 CBS
10 Port
Charles
1.1 7 ABC
Sadly, "Passions" highest ranking in this demo ever came during the
week
when "Timmy" (Josh Ryan Evans) died. Behind the increase, "Passions"
found
itself in 4th place in the demo, pretty good for the 9th rated soap.
"AMC"
found itself in dire straights as it slipped to 7th, "GH" stayed in the
second position, and the low rated "OLTL" tied for fourth.
Women 18-34
Rating Share
1 Days Of Our
Lives
3.5 24 NBC
2
Passions
2.5 17 NBC
3 General
Hosptial
2.1 12 ABC
4 Young & The
Restless
2.0 12 CBS
5 One Life To
Live
1.9 11 ABC
6 Bold & The
Beautiful
1.8 11 CBS
7 All My
Children
1.7 11 ABC
8 As The World
Turns
1.0 7 CBS
9 Port
Charles
0.9 6 ABC
10 Guilding
Light
0.8 6 CBS
Nothing to see here. The same old, same old. but, for the record, in
the
recently wrapped July sweeps, NBC won for the the first time ever in
households,
women 18-49, 18-34 and 25-54. As if to complete its total dominance of
daytime, "Days" ranked an overwealming first in both women 18-49 and
18-34.
In fact, in this demo, "Days" has won for the past 7 years, every
single
week save one. "Passions" was second in 18-34s and fifth in 18-49's.
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