"Scrubs"
gaining in
viewers
It was a
fairly uneventful
Tuesday night with CBS winning, ABC second and NBC third, as usual, but
one really interesting story did stand out. "Scrubs" is becoming
somewhat
of a stand alone show on NBC. The funny series drew 8.6mil viewers on
Tuesday,
third in its timeslot, but first in adults (4.0/10). Both measures were
marked improvements over lead-in "Father Of The Pride," which took a
big
drop in both viewers (7.8mil) and adults (3.5/9), ranking third in
viewers
and second in adults. Another big story of the night was the continued
strength of the WB. "Gilmore Girls" (6mil) ranked fourth in viewers and
adults (2.7/8), while "One Tree Hill" skirted another series high with
4.8mil viewers and a strong 2.2/5 in adults.
Over on ABC, the
big story
was the evaporation of its audience in the 8pm hour. "My Wife &
Kids"
(7.8mil) hit a series low, "George Lopez" (7.9mil) had a bigger
premiere
last year on Friday at 8pm, while "Rodney" (9.3mil) is doing okay, if
not
spectacular numbers "NYPD Blue" (9.7mil) was also lost at 10pm. The
only
bright spot was "According To Jim" which notched 11.2mil viewers and
was
the clear stand-out for the network. Over on CBS, the season premiere
of
"NCIS" was first in viewers 14mil and a strong second in adults
(3.2/9),
losing that measure to Fox's "Trading Spouses" (7.8mil, 3.5/10).
"Clubhouse"
came back from its Sunday disaster to score a weak-ish 10.2mil viewers,
while "Judging Amy" drew just 10.8mil for its sixth season premiere and
an even weaker 2.8/7 in adults, giving up "Amazing Race" fans some
reason
to cheer.
In other news,
"Next Great
Champ" (4.8mil) was fifth at 9pm, only beating out the UPN's "Veronica
Mars" (2.5mil), which managed to hold all of its Wednesdat premiere
numbers,
but failed to impress nevertheless. (September 29)
CBS wins Monday,
ABC strong
CBS won the
second Monday
of the new season and was only down in the 10pm hour, while ABC was a
very
strong second. CBS opening the night up with "Standing" (10.9mil) and
"Listen
Up" (11.3mil), which were both down slightly in viewers over last week,
but were up in adults. At 9pm, both "Raymond" (18.6mil) and "Men"
(17mil)
were up over last week in adults and viewers, while "CSI Miami"
(19.2mil)
took a dip, but was still up over last season and was the top rated
show
of the night. Over on ABC, although "The Benefactor" (7.6mil) is not
living
up to expectations, football (19mil) hit a big high and drew over 20
million
viewers at 9pm.
NBC was
third on the
night with an improved "Fear Factor" (10.9mil) and "LAX" (8.9mil),
although
"Las Vegas" (11.4mil) was down over last week, but was still the
peacock's
top rated show on the night in adults and viewers. The WB was fourth
overall
with "7th Heaven" (6.8mil) and "Everwood" (5.3mil) in the same range
they
were at this time last season, while Fox sunk to a (what is becoming
normal)
fifth with the dud "North Shore" (4.5mil) and the out-classed "Trading
Spouses" (5.1mil). Seriously, after watching "Wife Swap" on Sunday, I
can't
go back to "Spouses." It's like the difference of making a leftovers
snadwhich
yourself or going too Subway. The UPN was last with better numbers than
last week, although very slightly. (September 28)
"Trace" over "ER"
for the first
time
We all knew
it was going
to happen, but premiere Thursday made it official: "Without A Trace"
has
finally beaten "ER" in viewers with both airing original episodes.
"Trace"
drew a series high 20.7mil for its premiere episode, while "ER" was a
little
over a million viewers behind with 19.4mil. The lead-ins did help, of
course.
"CSI" got off to a blazing start with 30.2mil viewers, while "The
Apprentice"
continues to underperform at just 15.5mil. Earlier in the evening, even
though the latest "Survivor" (19.5mil) is not lighting the world on
fire,
it did send "Joey" below the 15 million viewer mark to 14.6mil, even
though
"Will & Grace" managed to build off of that to 15.1mil. Yep, the
days
of Must-See Thursday are officially dead. NBC did not win a single
timeslot
on the night. Interesting factoid: the three editions of "CSI" have so
far delievered 71.1 million viewers so far this week.
Elsewhere on
Thursday,
ABC was third in all timeslots with a two hour "Extreme Makeover"
(6.8mil)
and "PrimeTime" (6.7mil), while the UPN was fourth with "Smackdown"
(4.9mil).
The WB was actually fifth at 8pm with two episodes of "Blue Collar TV"
(2.9mil), beating out an even lower rated "OC" special than aired last
week (2.8mil). At 9pm, a repeat of the premiere of "The Mountain"
sputtered
to just 1.4mil viewers, giving Fox fifth place in the hour (3.1mil).
(September
24)
l"CSI"
beats "Law," "Lost" huge
This is the
battle we've
all been waiting for- "CSI: NY" versus "Law & Order." And while CBS
was saying that it wasn't going to win the timeslot, it did exactely
just
that in a huge way, beating NBC 18.7mil to 16.2mil. Welcome CBS to a
competitive
Wednesday. Now you can expect to win not only Mondays, Tuesdays,
Thursdays,
Fridays and Sundays, but also Wednesdays. Can anything stop this
network?
CBS was second from 8-10pm with the Dr. Phil special (14.1mil), while
NBC
was third at 8pm (8.2mil) with "Hawaii" and first at 9pm with "Law
&
Order" (18.1mil)
The other
big news (if
the not the biggest news) was the premiere of ABC's enthralling "Lost."
I had predicted somewhere around 7 million viewers. Well, the show drew
17.6 million, smashing the competition and giving ABC something to do
cartwheels
about. When is the last time they launched an out of the box hit? Sure,
we'll have to wait a few weeks to get a better picture, but I'm betting
that ABC couldn't be happier right now. Not so great was the premiere
of
"The Bachelor," which rung up series low numbers for a premiere, coming
in at just 9.2mil viewers under intense competition.
And that's
pretty much
where the good news ended. Fox had a spectacularly bad night with "That
70s Show" (5.5mil) hitting a series low, although "Quintuplets" (5mil)
is holding that audience. Two episodes of "Bernie Mack"
averaged 5.4mil in the 9pm hour. Over
on the
WB, "Smallville" came back with a disappointing 5.6mil, down
significantly
from last year. "The Mountain" premiered to a disappointing 4mil at 9pm.
But nobody could
be more disappointedthat
the UPN. Already reeling from weak premieres on Monday and Tuesday,
"America's
Next Top Model" hit just 4.3mil viewers at 8pm, and a preview of
"Veronica
Mars" could do no better than 2.6mil. What I had predicted as being an
up season for them is not looking like it's going to pan out after all.
(September 23)
CBS wins Tuesday
as premieres falter
The big
story of Tuesday
night was that "The Amazing Race" finally busted out, drawing a big
13mil
viewers for its season finale and winning the 9-11pm block in adults,
while
"Big Brother" went out with an okay 10.2mil viewers, down significantly
from previous season. But the other big story of Tuesday night was
that,
save for NBC and the WB, the network season premieres faltered, coming
up with head-scratching ratings that didn't quite make sense.
Starting off at
8pm, after CBS, ABC was second with the season premiere of "My Wife
&
Kids," which came up with just 9.5mil for its season premiere,
continuing
the downward slide seen at the end of last season, but not quite geling
with the momentum the series built over the course of the summer.
Third place was a tie between NBC's already disappointing "Last Comic
Standing"
(6.2mil) and the WB's reenergized "Gilmore Girls", which was up about a
million viewers from last season's premiere numbers. Fox was fifth with
"Trading Spouses" (5.6mil), which seems to have burned out already,
while
the UPN had a bad night on its own with the premieres of "All Of Us"
(2.7mil)
and "Eve" (2.9mil) coming up with marginally better numbers than
repeats
did last week. What gives?
At 9pm, CBS
won once
again, while ABC was once again second with the premieres of "Jim"
(10.5mil)
and "Rodney" (10.1mil), neither of which reached expected heights. NBC
found a sloid way to compete with "Pride" (9.4mil) and "Scrubs" (8mil),
while the WB was fourth with the premiere of "One Tree Hill" (5.1mil),
which doubled its series opening numbers from last season. Fox was left
out in the cold with the dud "Next Great Champ" (4.2mil), while the UPN
wrapped up "Amish In The City" (3.1mil). In the late hour, CBS slipped
to second place, but grew its numbers. "SVU" opened its season with a
solid
15mil viewers, up over last season, while "NYPD Blue" opened its final
season with 9.7mil viewers, down from last season.
The
sudden loss
in viewership has to be alarming, especially for networks like the UPN,
which saw really bad premieres on Monday, now on Tuesday. It could be
the
result of Neilsen increasing the US household size, but really, should
that effect it this much? Perhaps once CBS gets into its regular
line-up
with draws an older crowd, ABC will see its audience increase, but I'm
not so sure. (September 22)
"Miami" busts out
to open the season
While none
of the networks
had terrific results on the very first night of the season, "CSI Miami"
busted out of the pack like a wild dog ready to devour any and all
viewers
in sight. The show drew an incredible 22mil viewers and a 8.0/21 in
adults,
nearly reaching its season finale numbers which set a series record.
Scared
now "Law & Order" ? Well, you should be. It smashed NBC's "LAX"
which
slid to just 8.1mil viewers, though ABC's football was very strong on
the
night overall (18mil)
CBS wasn't
so golden
in its other timeslots. "Still Standing" premiered to 11.1mil viewers,
while "Listen Up" had a weak 11.8mil. "Raymond" clocked in at a
declining
18.2mil, while "Men" followed that up with 16.5mil. Over on NBC, "Fear
Factor" (9.7mil) is aging very quickly, but "Las Vegas" (12.1mil) is
the
true standout, increasing in both viewers and adults.The WB was fourth
with "7th Heaven" (6.5mil) and "Everwood" (5.5mil), thrashing Fox's
dead
"North Shore" (4.2mil) and the DOA "Renovate My Family" (4.8mil). The
UPN
was not so golden on the night with the debut of "Second Time Around"
(2.9mil)
coming up with the net's worst sitcom on a Monday debut in the last 4
years.
(September 21)
Bye-bye Barbara
wins Friday
NBC kicked
its fall
line-up into full gear, as did Fox and the WB, but it was Barbara
Walter's
20/20 good-bye that viewers really wanted to see. The two hour send off
drew 11 million viewers and ranked first from 9-11pm in viewers and
adults.
NBC was second overall in the two hour block with a average season
premiere
of "Third Watch" (10.1mil) and the third episode of "Medical
Investigation,"
which at 8.2mil viewers took a 24% drop from its second episode. Nope,
this one doesn't look to hang around for very long. CBS was third at
9pm
with "Joan Of Arcadia" (5.8mil), but second an hour later with a repeat
of "CSI" (9.2mil).
Two hours
earlier, NBC
ranked first as usual with "Dateline" (10mil), while CBS was on the
demos
with the penultimate episode of "Big Brother 5" (8.5mil). ABC was third
with "Lopez" (6.2mil) and "Rules" (5.7mil).
Now
for the news
from the tiny 3. The WB was fourth in every timeslot with the premieres
of "What I Like About You" (3.1mil), "Grounded For Life" (3.4mil),
"Reba"
(4.7mil) and a repeat "Blue Collar" (3mil), each showing good, but not
spectacular performances. The UPN was sixth at 8pm with "Enterprise"
(1.6mil),
but managed to take 5th at 9pm with a repeat "Amish" (2mil). And then
there's
Fox. After opening Fridays witha disaster last year, it just
keeps
getting worse and worse. "The Complex" opened the night up with a
microscopic
2.3mil viewers, while a repeat "Great Champ" slid into never-never land
with only 1.9mil viewers, some of Fox's worst numbers in the timeslot ever.
Wake
up Fox! This is not acceptable! (September 18)
"Survivor" down,
but bites "Joey"
The premiere of "Survivor" may have been the lowest rated yet at
19.3mil
viewers, but it managed something with CBS has been aiming for, it took
a bite bite ouf of "Joey." NBC's "hot" new series slipped to 15.7mil
viewers,
already reaching the lowest numbers that "Friends" ever drew. So what's
NBC going to do? I had predicted that "Joey" would bottom out at
between
14 and 16 million viewers, but even that looks doubtful right now.
Still,
NBC really has nothing else to air in the hour, and "Joey" is still
more
highly rated than most of its other line-up. "Will & Grace"
premiered
season number 7 to an okay 15mil viewers at 8:40, also trailing
"Survivor."
No other network was a factor in the hour, with the UPN coming up with
4.2mil viewers for "Smackdown" leading the pack.
At 9:20pm,
NBC got some
more not-so-great news from "The Apprentice." Although the show did
jump
to 16mil viewers from 14mil the previous week, it got trashed by a
repeat
of "CSI" which drew 22.1mil viewers. With "The Apprentice" seeing its
lead-ins
in place, this is obviously not great news. Once again, no other
network
was a factor in the hour with the UPN in third place. At 10pm, "The
Apprentice"
finally won the hour in viewers, although "Without A Trace" was no
slouch
with 16.2mil viewers overall. (September 17)
Fox dives into
Wednesday disaster
Always a
network to
be all or nothing, Fox dived into a fresh disaster on Wednesday night
as
it's sutcom line-up to a big dive in viewers, despite airing against
almost
all repeat competition. "That 70s Show" started the night off with a
near
series low 6.6mil viewers, while "Quintuplets" followed that up with a
not too bad 6.3mil viewers, just slight above the numbers both series
drew
during the summer season. Of course, "70s" was in repeats at that time.
"Bernie Mack" couldn't recover at 9pm with just 5.7mil viewers, leading
to a series low of only 4.5mil for a new episode of "Method & Red,"
which likely puts the final nail in that coffin.
And the
competition wasn't
even extraordinary. First at 8pm was "Hawaii" at an improved 9.3mil
viewers,
followed by "60 Minutes" at 8.5mil. Repeats of "My Wife & Kids"
even
beat Fox, averaging 8.2mil viewers in the hour. "Amish" was at a much
improve
3.7mil, while "Smallville" skidded to 6th (2.5mil)
At 9pm, Fox was
still in fourth
place despite, once again, the lack of competition. And NBC special on
"Seigfried & Roy" drew an incredible 14.1mil viewers, showing that
viewers really are interested in them and "Father Of The Pride", while
CBS was in second with two repeats of "King of Queens" (7.9mil). ABC
was
third with the World Music Awards (6.6mil overall), while the WB
eclipsed
the UPN with "Smallville" (3.5mil) up against the finale of the little
watched "The Player" (2mil). At 10pm, an interesting battle occured
when
CBS aired the set-up episode to "CSI: NY" in the form of "CSI Miami"
against
a repeat "Law & Order." The results? NBC, but only by about 200,000
viewers, 10.3mil to 10.1mil. But clearly, with "L&O" in its typical
summer range and CBS about 3 million viewers about its own, there could
very well be an audience out there for both shows. At least they hope
so.
(September 16)
""Pride"
not so bad afterall
Mind you,
the season
hasn't really started yet, but "Father of The Pride" is not doing so
bad
for NBC so far. Episode three drew a solid 9.6mil viewers and a 4.0/11
in adults, second in the timeslot to "Big Brother" (10.2mil, 4.2/11),
while
"Scrubs" followed that up with an okay 7.6mil and a 3.5/9 in adults.
The
real competition will come next week when "Jim" premieres, but so far,
"Pride" is on par with "Frasier"s performances from late last season.
Also
airing in the hour was Fox's "Next Great Champ" (5mil), which was
down slightly from its premiere, and the UPN's "The Player" (1.9mil)
which
clearly will not see a season season.
An hour
earlier, NBC
got some not-so-good news as the third edition of "Last Comic Standing"
is going down in flames, coming up with only 6mil viewers and a fourth
place 2.4/7 in adults. "NCIS" won the hour overall (10mil), while ABC
was
good with "Home Edition" (8mil). Fox also did well with "Trading
Spouses"
(7.2mil) and the WB had a surprise in "Gilmore Girls" (3.7mil), which
come
up with its best numbers of the summer.
At 10pm, it
was a horse
race between "The Amazing Race" (10.6mil- why aren't you watching this
already?) and "SVU" (10.2mil), although "Race" was far and away the top
rated show of the night in adults (4.7/13). As for CBS delaying the new
season until October, maybe they're realizing that they should not
waste
the series gorwing buzz on Saturday nights? I say, move over "Amy," you
just got beat in the "race." (September 15)
NBC gets good
Monday news
With clear
disappointments
on Thursday and Tuesday, NBC got a little bit of good news on Monday as
"LAX" premiered to a strong 13.1mil viewers, jumping from the 11.8mil
season
premiere of "Las Vegas." Still disappointing was "Fear Factor" at 8pm,
which came up with just 10.3mil viewers. Hot on "Factor"s heels was the
premiere of "The Benefactor," which debuted to a not-so-shabby 9.8mil
viewers,
coming second in the slot. ABC won the night overall with football
(17.7mil),
while CBS was an atypical third.
In other
season premiere
news, "7th Heaven" came in at an okay 7mil, while "Everwood" was up
slightly
over last year to 6.1mil (September 14)
Fox's Friday
disaster
So you
thought last
season on Fox was bad with shows like "Wanda At Large" and "Luis"
breaking
down on Friday? Well, Fox, never exceeding expectations, it out to show
that it can go just a little bit lower. It's line-up until November
premiered
last night, and boy, was it bad. "The Complex" started the night off
with
a microscopic 2.4 mil viewers, fifth in the timeslot, while "The Next
Great
Champ" improved only slightly to 2.8mil viewers. Those number represent
just half of what Fox drew on the night last year- already a horrific
number.
Hey, Fox, I thought you were trying to make it "The Big Four," not the
"Little Three" group of networks. When you start sliding back under 5
million
viewers on multiple nights, you've got a big problem.
But the news
was not
all bad on Friday as NBC got it's first piece of good news of the
season.
"Medical Investigation" debuted on the night to a not-so-shabby 11.3mil
viewers- losing only a few viewers from its Thursday premiere and
building
off its lead-in by a few hundred thousand viewers. Could NBC actually
have
something here? Don't bet on it. (September 11)
"Joey,"
"Apprentice" implode on
impact
NBC is
trying to spin
this as a good thing, saying that it's satisfied with the premiere
numbers,
but how can it be happy with this? "Joey" premiered on Thursday to a
weak
18.6mil viewers, which in itself doesn't look so bad, but it should
have
been so much more, considering that, a) It's a spin-off of
"Friends,"
one of the most popular series of the last decade, b) It's had constant
hype over the Olympics, c) It's on NBC's once infalliable Thursday
night
line-up, and d) the season hasn't even started yet and there was no
competition!
With series typically losing audience over the course of the season,
"Joey"
could be in the 14 to 16 million viewer range by November, giving NBC a
reason to bring some of his old Friends back.
And then
there's "The
Apprentice." Remember how this was last season's great big new show,
NBC's
next new hope? Well, all of that went down the tubes on Thursday as the
premiere registered a paltry 14mil viewers, half the number that tuned
into the April finale and only two thirds of what the show averaged
during
its first season. "Medical Investigation" followed that up with an okay
11.8mil viewers.
So what does
this all
mean? So far NBC has has a disasterous start to the season, as is
evident
on Monday, Tuesday and now Thursday. I had been prediciting 10%
declines
for the network, but at the rate this is going, it could be even bigger
than expected.
Overall,
Thursday was
won by ABC with the season opener of football (16.9mil viewers), while
CBS was third, losing no audience at all with "Big Brother" (8.8),
"CSI"
(13.5mil) and "Trace" (11mil). The only other programming of note was
on
the WB, which averaged 3.6mil viewers on the night thanks to a special
starring Bill Engvall and "Blue Collar TV." Hey, WB, this Blue Collar
thing
really is working. Why not bring back "The Jeff Foxsworthy Show" and
call
it a night? Okay, maybe not. Also of note was an odd performance by
"WWE
Smackdown," which followed up its highest numbers in two years with
some
of its lowest ever- just 3.8mil viewers and a tiny 1.2/3 in adults
18-49.
(September 11)
August
2004 News
|