Resume of Susan J. Campbell

CONTACT INFORMATION

Name:		Susan J. Campbell
Address:		615 Cayce Dr.
City:		Clarksville, TN
Zip Code:		37041
Telephone:		(931) 234-5678
Mobile::		(615) 123-4567
E-Mail:		Susie@hotmail.com

SUMMARY INFORMATION

Years of experience:		21 total (6 years as Marketing Director, 7 years as Marketing Manager, 8 years as Field System Engineer)
Current/recent job title(s):		Marketing Director (Marketing Manager), Product Marketing Director, Senior Product Marketing Manager (Senior Product Manager), Solutions Marketing Manager (Solutions Manager)
Schools attended:		Millersville University, Delaware County Community College
Preferred category:		Product Marketing, Marketing Communications
Preferred function:		Management (Director, Group Manager or Individual Contributor)
Minimum annual salary:		Flexible
Current location:		Clarksville, Tn 37042
Preferred work location(s):		Clarksville, Nashville, Hopkinsville
Willing to relocate:		No
Type of employment:		Full time
Previous employer(s):		Nortel Networks, Bay Networks, SynOptics Communications, AT&T Bell Laboratories, AT&T / NCR, AT&T Computer Systems, Verizon / Bell Atlantic
U.S. work authorization:		Yes
Language skills:		English (native), Arabic(Syrian, Jordanian, Lebanese, Palestinian)
Countries of residence:		United States of America, Jordan, Germany
Key work-related skills:		Microsoft Office proficiency: (PowerPoint, Excel, FrontPage, Word, Access, Outlook), Internet proficiency: (Internet Explorer, Netscape, Front Page), presentation and negotiation
Certifications:		Marketing Concepts Certification Marketing Strategy Certification
Hobbies:		Photography, International Political Science, Business
Career focus:		Marketing management
Bio:		Software Product Marketing eGroup

QUALIFICATIONS SUMMARY

Dynamic leader recognized by peers as an excellent coach, team player and mentor. A creative hands-on problem solver skilled in the planning and execution of successful programs throughout the full product lifecycle. Results-oriented and effective at increasing company revenue. Consistently promoted to positions of increased responsibility. Oversee corporate departments, including network hardware and software product marketing, launch management, demand generation plus field and market communications. Expertise in articulating the features, benefits and values that satisfy customer requirements in their terms. Ability to proactively anticipate, or react to, changes in competitive pressures.

PROFESSIONAL EXPERIENCE

NORTEL NETWORKS, BAY NETWORKS and SYNOPTICS COMMUNICATIONS
Santa Clara, California 1992 - 2002

Director, Workgroup Portfolio Marketing (2000 - 2002)
Directed global marketing for workgroup networking products, including new product launches and sales tools.

• Championed branded product portfolio capabilities and developed differentiation messages to create market space for new LAN switches to capture new low-end market revenue.
• Increased cross-selling revenue by making purchasing easier for resellers and end-customers through web site conversion from product to solution focus.
• Managed the successful withdrawal of products at end of lifecycle.

Director, Business Development (1999 - 2000)
Led virtual team in the solution development for remotely deploying Windows-based applications in an Application Solution Provider (ASP) environment. Culminated in business acquisition.

• Developed new offers for rapidly evolving Internet services markets.
• Drove go-to-market strategy for small business data and telephony communications.

Director, Small/Medium Business Marketing (1998 - 1999)
Set the strategic direction for all marketing and related communications and training in new innovative program targeting network equipment resellers who service small/medium businesses.

• Defined and executed go-to-market strategy to penetrate new high volume market.
• Instituted highly successful, large-scale reseller recruitment, education and sales incentive programs that enrolled 6,000+ new resellers, 50% purchasing immediately.
• Developed sales automation and reseller storefront eCommerce applications.
• Successfully launched hub, switch, router, firewall and wireless (WiFi) network products by positioning and marketing branded solutions.

Director, Workgroup Product Marketing (1996 - 1998)
Led three groups responsible for Product Marketing, Launch Management and Direct Marketing. Provided global marketing management for workgroup networking products, including launches, sales tools, channel development and sales support.

• Set new standard for Product Marketing quality and effectiveness as rated by peers.
• Authored and implemented ISO 9000-compliant new product introduction process, which ensured sales tool availability and sales team readiness at launch time, thereby increasing product revenue ramp.
• Refined direct marketing process with proven return on investment.
• Pioneered the creation of web-based product configuration tools.
• Conducted briefing center visits and delivered trade show theater presentations.

Manager, Solutions Marketing (1992 - 1996)
Supervised enterprise solutions marketing activities together with application and solution development, technology positioning and pre-launch market conditioning.

• Identified key enterprise customer requirements and developed these concepts into key corporate market conditioning themes.
• Authored and delivered highly acclaimed Network Design Seminar series.
• Authored companion white paper series as seminar follow-up collateral.
• Developed and delivered advanced customer and field education on switching, network design and virtual LANs (VLANs).
• Launched highly successful enterprise and workgroup switching products.

AT&T BELL LABORATORIES and AT&T / NCR
Lincroft, Morristown and Bridgewater, New Jersey 1989 - 1992

Group Manager, Network Hardware Marketing
Led global marketing for hub and router lines of business. Managed group responsible for large deal sales support, marketing programs, sales tools, training and technical sales support.

• Launched AT&T intelligent hubs and OEM (Cisco Systems) routers.
• Developed marketing plans and ISO 9000-compliant information processes.
• Developed forward-looking programs, including frame switching and ATM strategies.
• Captured front page stories in Network World, LAN Technology and Communications Week.

AT&T COMPUTER SYSTEMS and VERIZON / BELL ATLANTIC
Metropolitan Philadelphia, Pennsylvania 1981 - 1989

Systems Engineer Levels I, II and III
Gained valuable field perspective as a specialist in data networking products and UNIX-based computer solutions. Provided Tier II pre-sales technical support and systems assurance as part of Regional Customer Response Center.

• Managed nationwide data networking project for chemical industry leader.
• Interned on data networking solutions at AT&T Bell Laboratories.
• Gained UNIX and C language experience at Cambridge Institute staffed by M.I.T.

EDUCATION and CERTIFICATIONS

• AA, Computer Science, Northeastern University, Mass.
• Marketing Concepts Certification, Brainbench
• Marketing Strategy Certification, Brainbench

NON-VOCATIONAL PROJECTS

• Contributed to Software Product Marketing Yahoo! job egroup in the areas of branding, recruiting and administration
• Designed and created promotional tour web site for Irish musician, Craig McEwan

GENERAL KEYWORDS

Business, candidate, contract, employee, full time, full-time, job fair, job seeker, permanent, resume.

TECHNOLOGY KEYWORDS

1000BASE-T, 100BASE-T, 10BASE-T, 802.11b, 802.3, 802.5, ASIC, AT&T, ATT, BASIC, Bluetooth, Cellular, Cisco, Collaboration, Collaborative Computing, Conferencing, CRM, Customer Relationship Management, Data Communications, Disk Farm, DWDM, E-commerce, E-Mail, Ethernet, Extranet, Fast Ethernet, FDDI, Fiber Optic, Fibre Optic, Firewall, FPGA, Frame Relay, Frame Switch, Frame Switching, Gigabit Ethernet, Hardware, Hubs, Infrastructure, Internet, Intranet, IP, Korn Shell, LAN, Laptop, Local Area Network, MAN, Metropolitan Area Network, Mobile Networking, Mobility, MPLS, MS-DOS, Network Hardware, Network Interface Card, Network Management, Network Hardware, NIC, Nortel, Optical, Optics, Oracle, PictureTel, Product, Protocol, Routers, Routing Switch, Routing, SAN, Shielded Twisted Pair, SONET, Storage Area Network, STP, Switches, Switching Router, TCP, TCP/IP, Token Ring, Twisted Pair, UNIX, Unshielded Twisted Pair, UTP, Virtual Local Area Network, Virtual Private Network, VLAN, VPN, WAN, Wide Area Network, WiFi, Windows, Wireless Local Area Network, Wireless, WLAN.

SKILL KEYWORDS

Access, Advertising, American, Announcement, Briefing Center, Briefing, Brochure, Brochures, Business, Channel Marketing, Channel, Collateral, Communication, Communications, Competition, Competitive Marketing, Competitive, Consultant, Convention, Conventions, Customer Briefing Center, Customer Marketing, Customer Support, Data Sheet, Data Sheets, Demand Generation, Development, Direct Marketing, Director Of Product Marketing, Director, Distributor Marketing, English, Evangelist, Excel, Executive Briefing Center, Exhibitor, Exhibits, Field System Engineer, Field Systems Engineer, FrontPage, Group Manager, Inbound Marketing, Inbound Product Marketing, Industry Relations, Introduction, Launch, Market Requirements Document, Marketing Vice President, Marketing, Microsoft, MRD, New Product Introduction, NPI Process, NPI, Office, Outbound Marketing, Outbound Product Marketing, Outlook, Partner, Partners, PowerPoint, PRD, Presenter, Product Manager, Product Marketing Director, Product Marketing Group Manager, Product Marketing, Product Marketing, Public Relations, Publisher, Recruiting, Recruitment, Requirements Document, Resume, Road Shows, Sales, Seminar, Shows, Solutions Marketing, Speaker, Support, SWOT Analysis, SWOT, Technical Consultant, Trade Show, Trade Shows, White Paper, Whitepaper, Writer.

 

Updated Saturday, January 04, 2003