White Rock
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Since 1882 |
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| In 1871, pharmacist,
Hiram M. Colver, gained title to a
spring that was filtered through 1,400 feet of "white magnesium
rocks." The new company, White Rock, began bottling
products made with the water, but the date is in some dispute.
According to the company (White Rock n.d.) "within five years [of
the purchase date of 1871], the enterprising Colver was bottling the
spring's water for distribution throughout the country . . ."
Riley however, gives 1883 as a beginning date for bottling. The
original bottles contained blob-top finishes and paper labels.
White Rock's turn of the century crown finish bottles also bore paper
labels. White Rock apparently never used an embossed bottle, but
the company modernized to the ACL labeling process in the early 1950s
White Rock's claim to fame as far as advertising goes is the image of "Psyche", a Greek beauty. The White Rock Company began using the image on the product's advertising after seeing a painting of her at the 1893 World's Columbian Exposition in Chicago. Her image has changed many times over the years. White Rock produced some very interesting paper label bottles, featuring the butterfly winged "Psyche" kneeling on a rock. Also worth checking out is the White Rock Collectors
Association Web Page @
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