Latchford, Dobson and King were Bingham's buys. Latchford came in February 1974 from Birmingham in a 350,000 pound deal which included £80,000, Howard Kendall and defender Archie Styles. Despite his strong frame and heading abilities, Latchford often scored from narrow angles.

Bob Latchford During Everton's 100th year, Latchford won an Adidas and Daily Express £10,000 competition for scoring 30 League goals. To achieve this, he had to score two goals in the last match against Chelsea. Fifty years earlier, the legendary Dixie Dean had faced the same task if he was to score the record 60 league goals in one season. Everton played well and soon went 3-0 up, before Latchford finally scored. In the dying minutes, with Everton 5-0 up, they were awarded a penalty, which of course was given to Latchford. He shot hard and straight. Although the keeper got his hands to it, he couldn't keep the ball out: 6-0, and Latchford had accomplished what Dean had done! (Well, almost.) Latchford's best season included, four goals against QPR at Loftus Road and a hat-trick against Coventry City, plus a well-deserved call-up to the England team. The very skillful Dave Thomas was responsible for creating many of the goals scored by Latchford.