Emerald's dynamic client newsletter, Golden Strategies, can help you succeed in capturing your share of the lucrative retirement market.  Golden Strategies specifically addresses the needs and concerns of retirees and those who are getting ready to retire.  Brief, easy-to-read, interesting articles focus on topics that are important to them.  Take a look:

Golden Strategies Newsletter
 

Target:	Focus:
· Men and women	· Long-Term Care	· Tax Planning
· Retirees	· Estate Planning	· Retirement Investment Strategies
· Pre-retirees	· Charitable Giving	· Life Insurance
· Ages 55 and up

Throughout Golden Strategies, readers will encounter realistic case studies that illustrate the impact of specific financial issues and self-analysis quizzes that enable them to evaluate their personal situations.  Together, these powerful elements inform clients and prospects about their retirement options and motivate them to act on your recommendations.

Here's what Emerald clients are saying about our client newsletters:
 

“About 5-10 percent of my clients call or respond each time they receive an Emerald newsletter.  They either tell me that they like the newsletter, they want more information, or they want me to send a copy to a friend of theirs.” Thom Read, AFC, Arizona

“Emerald newsletters are shod and sweet; colorful and attractive.  They draw the person in to read it.  I've only sent out one issue to a brand new mailing list, and the response was very positive.  As a result, I already have two appointments to discuss investments.” Wayne Sprenger, CFP, Colorado

“Using an Emerald newsletter has been an unqualified success based on the positive response I've received from both clients and prospects.  It's eye-catching and appealing to read.  By sending it to prospects, I made a sale that resulted in $20,000 in commissions.” Bill Matthews, CFP, Texas