|
Parameter observed and evaluated |
Number of movies displaying the evaluated parameter |
As percentage of total movies
(Total 110) |
As percentage of movies showing tobacco
(Total 98) |
|
Movie showing smoking situations or
tobacco use |
98
|
89.1%
|
100% |
|
Main protagonist consuming any
tobacco product in the movie |
74
|
67.3%
|
75.5% |
|
Villain and/or other important
character consuming tobacco in the movie |
69
|
62.7%
|
70.4% |
|
Female characters consuming tobacco
in the movie |
28
|
25.5%
|
28.6% |
|
Style and glamour associated with
smoking or tobacco use |
79
|
71.8%
|
80.6% |
|
Concept that tobacco reduces stress
supported in the movie by any oral or visible actions of the actors |
61
|
55.5%
|
62.2% |
|
Dangers of tobacco consumption
trifled and belittled in any scene in the movie |
30
|
27.3%
|
30.6% |
|
Any Positive statement promoting or
facilitating the acceptance of tobacco consumption |
33
|
30.0%
|
33.7% |
|
Display of any specific brand of
tobacco or verbal mention of the brand name in the movie |
45
|
40.9%
|
45.9% |
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