Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Amefa Monogram Florida Stainless Steel 32 Piece Cutlery Set
A polished 32 piece cutlery set for up to 8. Each place setting includes a serrated knife, fork, dessert spoon and teaspoon to take you from main course through to coffee! The polished stainless steel is dishwasher-safe making it suitable for everyday use, while the embellishment on the tapered handles lends itself to a dinner party. The set comes boxed and has a 10 year guarantee. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Canvas 3 Piece Double Package
If you're looking for easy, reliable storage at an affordable price, this is the suite for you. Consisting of a canvas single wardrobe, 3 tier shelf and 3 drawer chest, this canvas 3 piece double suite is a terrific space saver, perfect for children's bedrooms or a guest room. The wardrobe's hanging space is perfect for jackets, trousers, skirts and dresses and the 6 shelves plus the drawers at the bottom will hold plenty of folded clothing, while the 3 tier sturdy wooden shelves are great for storing addit

Aqua Beads 3D Secret Garden
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! The Aqua Beads Enchanted 3D Secret Garden set contains over 800 beads, a 3D card scene, bead plopper, 3D layout tray, flat layout tray, base tray, three template sheets, one water spray, bead storage case and instructions. Suitable for ages four and up.

Ludlow Accent Chair Natural
Contemporary, curvy, but with a nod to classic designs of the past, the Ludlow accent chair can complement almost any exiting room decor. It's got a sprung seat with a foam cushioning, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift its body well off the floor and reversible rear cushions ensure a long life.

Tu Pirate Fleece
Perfect for snuggling up in luxury, little boys will love this Tu Pirate Fleece - soft, cosy and pretty. Made from 100% polyester, this throw is fully machine washable and can be tumble dried for convenience. Little ones can use the fleece for extra warmth or as a lap rug while reading or in front of the TV - the possibilities are endless, not to mention the playing and fort building potential! Pair it with any Tu children's bed linen or cushions also available from Sainsbury's.

Bristan Victorian Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Victorian Basin Mixer consists of a hot and cold mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires o

Apple iPod Shuffle 1GB Green
The ingenious iPod Shuffle is not like most MP3 players. For the music lover who likes a surprise, the Shuffle takes a random selection of music from the user's computer and plays it randomly when you press play. The 1GB model has room for around 240 songs and at a tiny 4.12 x 2.73cm, is ideal for listening when jogging, commuting or at the gym and the useful in-built clip keeps it attached securely to clothing.

Aqua Beads Flower Tower
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! The Flower Tower is the perfect work station and storage unit for all your aqua beads and templates. The set contains over 800 coloured beads, flower tower, four template sheets, two square layout trays, water sprayer, bead plopper and instruction and handy tips sheets. Suitable for ages fou

BaByliss Aqua Touch Shaver
The BaByliss Aqua Touch is a wet and dry shaver for women on the go! It's suitable for wet or dry shaving as well as dry trimming the legs, underarms and bikini area. This slim shaver is rechargeable for handy, cordless use and waterproof for use in the bath or shower. It has curved and straight interchangeable heads for different body parts, a 4 position comb guide for your bikini line, and comes with various accessories. The BaByliss Aqua Touch has a charge indicator light and comes with a shower hang

Intempo Silver iPod Dock IDS-01
On the hunt for great looks, high-quality sound and excellent value in a speaker system for your iPod? The Intempo IDS-01 fits the bill. Styled in cool metallic silver, the twin 6W RMS speakers give you excellent sound across a wide range, while 3D Super Bass Design produces rich, resounding bass tones - which means you get great, full sound. The IDS-01's integrated iPod dock will both power and charge your iPod, even while it's in use, ensuring that the music never stops. Even if you don't use an iPod, th

Samsung Pay As You Go G600 Vodafone
This is one seriously sleek and stylish pay-as-you-go phone. Slim without being flimsy, it has a smooth slide-open action and fits nicely in the hand. Offering up to 7 hours talk time and 380 hours on standby, the G600 has an excellent 5 megapixel camera. The screen is large at 2.2in (measured diagonally), with 16 million colours and 240 x 320 pixels. There are two useful camera modes - panorama mode is great for wide views such as landscapes, while macro mode takes sharp close-up shots. There's a built-

Sprig Rally Racer
Smaller than the Sprig Discover Rig is the sidekick vehicle Rally Racer. Adventure guide Rudi Tootin wants to take his friends on a race across the frozen Arctic landscape, and kids can come along! The Sprig Rally Racer comes with a Rudi Tootin figure and can hold him plus one other Sprig character as they head out across the icy plains of the Arctic Circle. The Sprig Rally Racer has a pump-action powered light feature that will illuminate Rudi's LED headlamp! The Rally Racer is made from Sprigwood, a 100

Netgear Wall Plugged Ethernet Bridge XE102
The Netgear Wall Plugged Ethernet Bridge XE102 uses your existing electrical wiring to give your whole household access to your Cable/DSL connection. Quick and easy to install, the bridge plugs directly into a wall outlet, reducing clutter and saving valuable space. It is equipped with a 10BASE-T Ethernet port and a 14 Mbps powerline port, has easy to read icon LEDs and protects your network communications. The package also contains an Ethernet adapter, installation guide, Ethernet cable, resource CD and w

BSA Atlanta 24" Rigid Boys
Sporty boys of eight years and above can spread their wheels with the advanced 18-speed Atlanta mountain bike. Not quite suitable for absolute beginners, confident cyclists will enjoy the step up in gears and 24" wheels - just don't expect to be able to keep up!

Rushbrookes Floral and Check Double Oven Glove
Get cooking in style in the Rushbrookes Floral and Check Double Oven Glove. This cheerful, pretty oven glove covered in pink floral and checked print fits both hands at once for lifting heavy casseroles and trays out of the oven while protecting your hands from burns. It can be washed either by hand or in the machine. The Rushbrookes Floral and Check Double Oven Glove is 100% cotton. The matching Rushbrookes Floral and Check Apron is also available from Sainsbury's. All Rushbrookes oven gloves are manufac

Tu Cushion and Throw Set Cream
A pair of cushions and a soft tasselled throw are the perfect accessory when you need some extra comfort. The soft chenille-like texture makes the set very gentle on the skin and the cushions are perfectly stuffed with just the right amount of padding. Bound with satin ribbon, this set makes a great housewarming gift. The throw measures 100cm x 150cm, while the cushion measures 38cm x 38cm. Machine wash at 40°C.

Elefun
Catch the butterflies as the sweet, blue elephant blows them into the air - quickly, before they land! Elefun is a motorised elephant with a powerful trunk. As he blows the colourful butterflies into the air, kids must run and catch (or retrieve) them in their butterfly nets, incorporating exercise and motor skills into a fun game. Encourage them to count or identify the colours of the butterflies they've caught to add a learning dimension to the game as well! The Elefun set includes the motorised Elefun

Genoa Regular Sofa Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This low and spacious two seater sofa has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

Panasonic DMR-EZ48 Digital DVD Recorder with VCR
This all-in-one Panasonic DVD recorder and player with HDMI offers all the functions one has come to expect from a DVD player, and adds the functionality of a DVD and VHS recorder, and a digital tuner. It even works well with a high resolution HDTV. The device upscales standard definition sources such as regular DVDs to play them on high-resolution HDTVs. It scales the signal up to a full HD resolution of 1920x1080. Perfect for someone with a large library of DVD movies and a new HDTV.

Tu Cushion and Throw Set Chocolate
A pair of cushions and a soft tasselled throw are the perfect accessory when you need some extra comfort. The soft chenille-like texture makes the set very gentle on the skin and the cushions are perfectly stuffed with just the right amount of padding. Bound with satin ribbon, this set makes a great housewarming gift. The throw measures 100cm x 150cm, while the cushion measures 38cm x 38cm. Machine wash at 40°C.

Baby's First Birthday Set
Get the party going with Baby's First Birthday Set - including Mini Wave Drum, Baby Maracas, Ring My Bell, Clip Clap, Rainboshaker and a CD of music to play along to. Suitable for children aged 12 months and over.

Minky Automatic Airer
The Minky Automatic Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a single, simple move. It has castors for easy mobility, plenty of hanging space and is equipped with a mesh shelf for "dry flat" items like delicate wool jerseys. The Minky Automatic offers a whopping 20m of total drying space, yet folds flat for easy storage behind a door, in a cupboard or under a bed.

White Hydrangea and Pot
Flowers really help to brighten a room and lift spirits but it's not always feasible to keep fresh ones in the home. This artificial hydrangea is a great alternative: a full white bloom complete with stalks and buds for an authentic look that sits neatly in a black ceramic vase. Hand finished, this artificial hydrangea requires no maintenance and would look lovely on a coffee table, mantelpiece or windowsill.

Sainsbury's 5 Piece Paint Brush
This set of no-frills paintbrushes will get the job done. The set has nylon bristles and yellow handles and features 5 different sizes: 0.5", 1", 1.5", 2" and 2.5".

Electrolux Vitesse Pet Lover 1800W 2.5L Upright Vacuum Cleaner
This Electrolux Vitesse Pet Lover Upright Vacuum Cleaner is ideal for people with large floor areas to clean as the wide floor head covers a large area fast. Lightweight, with wheels and a carry handle for easy manoeuvrability, this model doesn't compromise on performance. Cyclone technology separates the dirt inside the canister at high speeds, only releasing the cleanest air back into the room for a fresh and thorough clean - a real bonus for allergy sufferers. The bagless vacuum's transparent canister lets you know when the cleaner is nearing capacity, and a quick release button enables easy disposal of dust and dirt without spilling. A turbo nozzle that works horizontally or vertically digs deep between fibres to remove even the most stubborn pet hairs and debris, so carpets, curtains and upholstery can all be tackled. Also on board are a dusting brush, crevice tool and extendable nozzle. The Electrolux Vitesse Pet Lover 1800W 2.5L Upright Vacuum Cleaner carries a 1-year manufacturer's guarantee.

De'Longhi Icona Kettle White
This De'Longhi Icona kettle combines traditional shape with contemporary functions and style. It has a cool-touch easy grip handle and can be placed in any direction on its stand, which allows for easy use by both left and right handed users. A rapid boil function means you won't have to wait long for your much needed cup of tea. Removable washable filters keep limescale at an absolute minimum, while an auto steam shut off function lowers the potential for burns and scalds. A water level indicator with il

Pocketville Hospital
Welcome to Pocketville Puppy Hospital, where new mums and their newborn babies can be found. Come round at visiting time and meet Mum Faye's new Dalmatian triplets. Are they boys or girls? Just dip the babies in their bathtub (add some water first!) and see whether their nappies turn blue or pink! Pocketville Hospital comes equipped with a lift, moving staircase and accessories. The Pocketville Hospital Playset includes the Dalmatian family - exclusive to this playset. The pack contains 1 Pocketville Hos

Binatone Style 1210 Single Telephone
This entry-level DECT phone has a 40 name-and-number phonebook and gives up to eight hours' talk time, 80 hours' standby. There are eight ringer melodies, call transfer capabilities and a mute button. Ringer and handset volume are also adjustable. The display shows call duration as well as storing the numbers of the last 20 calls, while the answering machine gives up to 15 minutes' total recording time and has remote access. There is also redial ability for the last ten numbers. EZcom turns additional han

Brabantia 50L Stainless Steel Laundry Bin White/Matt
At 50L this large laundry bin is big enough to store the whole families washing until it's ready for the machine. With an attractive matt white steel barrel the perforated base provides ventilation keeping the contents aired and the removable cotton liner makes it easy to lift out and carry the washing to the machine. The plastic base prevents slipping and scraping and the removable lid makes for easy access and gives the bin a compact look. It comes with a 10 year guarantee.

Belkin 15" Messenger Bag Chocolate/Tourmaline
As well as protecting your 15.4" laptop on the move, this Messenger Bag from Belkin has the space to store your commonly used items, whilst having a separate compartment for your laptop to save it from scratches and damage. Foam padding saves your technology from a nasty fall, whilst the bag also has space for MP3 players, mobile phones, business cards, stationary and anything else you might need with you on your journey.