Modern cars like the Japanese 1992 MR2 Turbo T-bar Toyota are generally light, aerodynamically shaped, and compact. Japanese imports have had a profound impact on the motor industries of Europe and the United States. Generally reliable and inexpensive, these cars have offered competition that has resulted in the disappearance of some Western manufacturers.

More than 100,000 Ford Mustangs were sold during the first four months the model was on the market in 1964, making it Ford’s best early sales success since the introduction of the Model T. A high-performance vehicle, the Mustang’s popular characteristics included a small, fast design, excellent handling, a powerful engine, and a distinctive appearance.

Powerful high-performance cars such as this 1957 Mercedes-Benz 300SL were built on compact and stylized lines. Also called the Gullwing because its doors open upwards into the shape of a gull’s wings, the 300SL was capable of 230 km/h (144 mph), its on-road performance matching its racing ability.

For many years few modifications were made in the design of Volkswagen’s classic small car. The name "Volkswagen" means "car for the people," and the car served at least two important consumer needs. The rear-mounted engine and small, rounded, beetle-like shape represented an appealing combination of looks and economy that remained popular for more than four decades.

This 1957 Cadillac El Dorado convertible epitomizes classic American cars. Tail fins were a popular feature of car design. Although they did nothing for the performance of the vehicle, consumers loved the look, and demanded fins of increasing size until the 1960s.

One of the highest-rated early luxury cars, the 1909 Rolls-Royce Silver Ghost featured a quiet 6-cylinder engine, leather interior, folding windscreens and bonnet, and an aluminium body. Generally driven by chauffeurs, the emphasis of the luxury car was on comfort and style rather than speed.