Lisa's Nostalgia Cafe--Advertising in the 1970s

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more 1970s topics Nostalgia Cafe main page Nostalgia Cafe site map	Advertising in the 1970s ============================================================ ============================================================ ============================================================ ============================================================ ============================================================ ============================================================

you knew it was Christmas time when those
Ronco ads started popping up on TV!


but wait! also from Ronco Veg-o-Matic Food Dehydrator Mr. Microphone Smokeless Ashtray Bottle & Jar Cutter Flower Loom Cookie Machine Rhinestone & Stud Setter Ronco record albums Kitchen Magician Speed-Tufting Kit Dial-o-Matic Spray Gun The Wonderful World of Ronco But Wait, There's More! Ronco History "Hey, good-looking! We'll be back to pick you up later!" A 1970s classic! The commercial for Mr. Microphone showed a groovy guy using it to get the attention of a pretty girl he passes on the street. Listen to it! (.wav)	-----	shown above Pocket Fisherman Inside-the-Egg Scrambler Buttoneer Record Vacuum Glass Froster In the 1950s, Ron Popeil followed in his father's footsteps as an advertising pitchman. His demonstrations were done in department stores and on Chicago's Maxwell Street. In the mid 1950s, he made his first TV commercial, and by the early 1960s he was selling his products exclusively on TV. He formed the Ronco company in 1964. Most of the products sold by Ronco were invented by the Popeils themselves. They were all battery-operated, although the commercials never used those words. Instead, they opted for the term cordless electric. The gadgets were deceptively simple in appearance, but they worked. Saturday Night Live made fun of the Ronco style of advertising with their Bass-o-matic '76
		Makes the perfect Christmas gift! I loved those old Ronco commercials! Many of my Christmas memories from the 1970s revolve around watching teenage girls apply metal studs to their groovy bell-bottoms with the Rhinestone & Stud Setter. And who didn't want to attend a party where you could drink from frosted glasses? The commercials always ended the same way....you'd see the product sitting under a Christmas tree, wrapped in a big bow, while "Deck The Halls" played in the background.

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audio/video collections TV Commercial Audio Clips AM Radio Commercial Clips Kids Commercial Audio Clips Classic TV Ads my YouTube playlists 1970s Toy Commercials 1970s Health & Beauty Commercials 1970s Food & Restaurant Commercials 1970s Other Commercials	-----		General Advertising Online Media People start pollution... people can stop it --Keep America Beautiful Although technically not a commercial, this public service announcement featuring Iron Eyes Cody as the "crying Indian" is one of the best-loved and best-remembered TV spots of all time. general sites Classic Television Commercials Adflip Classic Print Ads Ad Classix Print Ads

Cigarette Advertising

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Camel Cigarette Ads
Tareyton Cigarette Ads

I'd rather fight than switch!
--Tareyton cigarettes

You've come a long way, baby!
--Virginia Slims cigarettes


1971: Congress bans all cigarette advertising on TV & radio	-----	In 1967, the Fairness Doctrine required that all TV stations broadcast one anti-smoking public service announcement (PSA) for every three cigarette ads that aired. These PSAs were very effective in the war against smoking. In 1969, Congress proposed a ban on all cigarette advertising on TV and radio. As expected, the tobacco companies were initially against it. However, they soon realized that a ban on TV commercials would free up funds for other types of advertising, and would also remove the anti-smoking PSA requirement. Rather than fight the inevitable, they decided to cooperate, and the proposal was signed into law by President Nixon in 1970. The ban took effect on January 2, 1971, in order to give the cigarette companies one final chance to advertise during the New Year's Day bowl games on TV.
		The last cigarette commercial to air on network TV was broadcast right before midnight on January 1, 1971 on The Tonight Show with Johnny Carson.

Toy Advertising


	-----	What walks down stairs? Alone or in pairs.... everyone knows it's Slinky! You sank my battleship! I'm the sole survivor! --Stay Alive


	-----	Food & Drink Advertising
It's not nice to fool Mother Nature! --Chiffon Margarine		When you say Budweiser...you've said it all!
If it says Libby's Libby's Libby's on the label label label you will like it, like it, like it on your table table table --Libby's canned foods		I'd like to buy the world a Coke.... --the famous Coca-Cola "hilltop" commercial of 1971 Read about it!
Hot dogs, Armour hot dogs, what kind of kids eat Armour hot dogs?....		Nine Lives cat food, featuring Morris
Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun --McDonalds Big Mac (how fast can you say it?)		Be a pepper, drink Dr. Pepper....
My bologna has a first name, it's O-S-C-A-R.... --Oscar Mayer Bologna		How many licks does it take to get to the Tootsie-Roll center of a Tootsie-Pop? The world may never know --Tootsie-Pops
Sometimes you feel like a nut... sometimes you don't! --Mounds & Almond Joy candy bars		Commercials for Fritos Corn Chips featured the Frito Bandito
A sloppy-joe is a sandwich, but a Manwich is a meal! --Hunts Manwich Sauce		You got chocolate in my peanut butter! Well, you got peanut butter on my chocolate! Two great tastes that taste great together.... --Reese's Peanut Butter Cups
Hamburger Helper helping hand		Ho Ho Ho!...Green Giant! --Green Giant frozen & canned vegetables
Count Chocula cereal.... (and don't forget his pals Frankenberry and Boo Berry!)		Take the Nestea plunge!
Choosy moms choose Jif --Jif peanut butter		Certs: It's two...two... two mints in one!

Celebrity Sightings


In 1972, Joe DiMaggio introduced us to Mister Coffee Don't leave home without them! --Karl Malden for American Express Travelers Checks "Did I say that right?" Alan Sues as the tongue-tied "man in green" for Peter Pan Peanut Butter Robert Young tells us to drink more Sanka	-----	Bing Crosby, reclining in the hammock in his backyard, is refreshed with a nice glass of Minute Maid orange juice Annette Funicello for Skippy Peanut Butter Mariette Hartley and James Garner advertised Polaroid cameras. Their good-natured bickering onscreen led many people to believe that they were married to each other in real life

Other Advertising


If you tell two friends about Faberge Organics shampoo with wheat germ oil and honey, they'll tell two friends, and so on..and so on...and so on... --Faberge	-----	I can bring home the bacon... Fry it up in a pan... And never ever let you forget you're a man, 'Cause I'm a WOMAN...with Enjoli --Enjoli perfume Baseball, hot dogs, apple pie and Chevrolet.... --a patriotic 1976 offering from Chevrolet
Reach out, reach out and touch someone --AT&T		Old Spice aftershave
You're soaking in it! --Palmolive dishwashing liquid		Gee, your hair smells terrific! --shampoo of the same name (creative, huh?)
You've got ring around the collar! --Wisk laundry detergent		I can't believe I ate the whole thing --Alka Seltzer
Please don't squeeze the Charmin --Charmin bathroom tissue		Go from flat to fluffy! --Prell shampoo
Love's Baby Soft perfume... Because innocence is sexier than you think (1974)		Advertisements for women's feminine hygiene products: Ads For Teenage Girls
Olympic skier Suzy Chaffee doing commercials as Suzy Chapstick		Is it live, or is it Memorex? --Memorex audio tape

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