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Materialism
Theme Project (Due 5/14)
Purpose of the Project
- Examine a particular
theme/topic in American Materialism by focusing on its role during the
most materialistic periods in U.S. history (Gilded Age, 1920’s, 1950’s,
1980’s) For a list of project topics please click here
- Compare/contrast your era of
study with contemporary materialism (esp. in the Conejo Valley)
- Work with your group of four
(two from each class) to create a documentary video and a companion
website (click here for an example
webpage)
Elements of Materialism
- What people/groups are most
materialistic?
- What is the definition of
material success / wealth? What are the various levels of material
success?
- What
products/services/commodities are most desirable?
- What values are
demonstrated by this selection of items?
You might consider including:
- percentages of population at
each level of class/wealth
- price comparisons of key
items (milk, bread, gas, cars, housing, etc.) between the two time
periods
- comparisons of the most
desirable assets for different classes (cars, houses, vacations,
clothes, other luxury items, etc.)
- careers, jobs, illegal
activities people were involved in to gain wealth
- comparative salaries
for various professions (law, medicine, engineering, education, etc.)
Important Dates:
- Library Research
- Computer lab time 5/7 &
5/8, this time will also be available for groups who want to film on
campus
to do so
- Presentations are May 14th
You will turn in:
- Everything that shows you
did actual research (notes, polls, pictures, brochures, websites, etc.)
- Your video on DVD
- Your PowerPoint presentation
Project Pages
Materialism Test Essays
Topic
Definitions
New Goods and Services
buying trends and must have items
Technology and industry related to new production possibilities (WWII
creates ability to produce massive amounts of consumer goods)
exclusivity of goods and services, what gives something cache?
product’s target audience
fads and fashionability (not just in clothing)
Advertising/Marketing
marketing strategies, including how cost affects desirability of product
marketing an item by “selling” something else
creating desire
targeting a certain age group, social class, geographic area, etc.
creating a trend or fad & using celebrity to sell products (babe
Ruth to J Lo)
Investment/Finances/Big Economic Opportunities
schemes and scams
The “It” way of making money
rags to riches – the American dream
something for nothing – real estate, stocks, junk bonds, Savings &
Loans, “bubbles”
credit cards, home loans, etc.
spending habits
Philanthropy/Public Service
giving back to bring others to increase status, creating a legacy,
emptiness of consumption only lifestyle
spreading a love of the arts, literature, music through giving
trying to bring humanity and concern to those consumed by desire and
greed
donating money as a means of establishing credibility
public perception
Super Wealthy
Definition of wealth for each era
Status symbols to establish this wealth (real estate, cars, clubs,
vacations, clothing, events)
“Jobs” deemed appropriate for the elite
Exclusivity and how it is established
Competition amongst each other
Public image
Middle Class
Definition of wealth
Status symbols to establish this wealth
Occupations (how do you become middle class, how do you stay that way?)
Exclusivity and how it is established
Competition amongst each other – how do you become a better brand of
middle class
Public image
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