In this project your group will create an idea for an original good or service.  You will then create an comprehensive business plan, which you will pitch to prospective investors (your classmates - who each have $10m to invest as they see fit).  The winning project will be the one that garners the most support from the investors.

Your group needs to develop/decide:

• An original idea for a good (product) or service. (1 slide)
• Who is your target population (age, income, location, etc.)? Why do they need your service or product? (1-2 slides)
• What is your marketing strategy? Describe pricing and advertising strategy. (1-2 slides)
  
• You will also produce one 30 second TV ad & one 30 second Radio ad
• You should be able to tell us the per unit cost of producing your product, and therefore the marginal profit
  
• What resources and capital will you use in making your product.  What specific items will be needed to make your product or service? (plastic, factories, skilled or unskilled workers, etc.) (2-3 slides)
• Final Pitch: What are your company goals?  Why should an investor join your cause? How will you make a profit?  (1-3 slides)
• The target time for your entire presentation is 7-8 minutes, you can help assure this by using the rehearsal mode in PPT to rehearse your presentation and figure out how much time to spend on each slide
  

Specific list of all the things you'll need for production (you need to make sure you have considered all of these things, and that they show up in your PPT):

• Land/real estate/office space/warehouse space/factory space/store(s)
• Employees (types, skill levels, position descriptions, qualifications - you also need a rough idea as to how much you're going to pay these folks)
• Overall budget
• Transportation needs
• Methods of production (machinery, etc.)
• Utilities & Services (cleaning, linens, data storage, shredding, etc.)
  
• Packaging
• Raw materials/ingredients, etc.