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The Kerr crest or badge is worn to show loyalty to the Chief. It shows the crest of the Chief inside a strap etched with the Chief's motto, "Sero Sed Serio". This translates to "Late But in Earnest" and refers to the Scottish victory over the English at the Battle of Ancrum Moor in which the Kerr's played an integral part. The sun in splendor reflects the early religion of the northerly Britons who were worshipers of the sun.

A penny saved is a penny gained.
Scottish Proverb