Blatz was originally called City Brewery (of Milwaukee not the one of LaCrosse, Wisconsin) and was run by John Braun. Valentin Blatz started a brewery next door in 1851, the same year Braun died. Blatz married Braun's widow and took over operations of City Brewery. At it's height Blatz produced over a million barrels of beer annually. More than 80 breweries went out of business from the 30s to the 70s. Wisconsin breweries were thriving and seemingly immune to the problems that were forcing everyone else out of business.
Blatz Brewing Company was the first to do many important things among Wisconsin's breweries. Blatz was the first Milwaukee brewery market beer nationally. Blatz was the first Milwaukee brewer that had its own bottling plant onsite. Blatz was a very self sufficient brewery which may be one of the reasons of its demise since it spent so much on building these resources. Blatz owned its own carpenter shop, railroad cars, cooper shop, machine shop, and coal yard. Blatz was one of, if not the first, to do freshness dating. Blatz was also unfortunately the first of Milwaukee's big four (Blatz, Schlitz, Pabst and Miller) to fall victim to hard times, succumbing to pressure from larger competitors in Milwaukee and across the nation. This giant was around for 108 years until its demise in 1959.
What eventually became the Blatz brewery was founded in 1846 by John
(1852-1889) City Brewery at Broadway & Division Streets - Valentin Blatz, Owner
1889 - The Blatz brewing interests were incorporated as the Val Blatz Brewing Company with a capitalization of $2,000,000. (big money at that time)
(1889-1890) Val Blatz Brewing Company
- Valentin Blatz sold out to a group of
Here we see the Val Blatz Brewing Company in 1892
Val. Blatz Brewing Co. 609 Broadway Street a division of United States Brewing
Co. Milwaukee and Chicago
- By 1900, Blatz was
Blatz Hotel in 1910
Period of time known as the Val. Blatz Brewing Co. / U. S. Brewing Co.
Prohibition, Val Blatz begins to manufacture other products such as near beer,
juices and chewing gum.
1931 - Val Blatz Brewing Company changes its name to the Blatz
- The end of the Prohibition Act
at this time) Schenley Industries, Inc., a whiskey producer, buys
- Blatz is # 9 in the
Blatz Brewery in 1956
*note - on the right side of picture is what looks like a black building which is in fact a original brick building that the more modern one is attached to.
- Although Blatz was the first
- G. Heileman of
- The Blatz Brewery Complex 1101--1147 N. Broadway Milwaukee, WI also
- The G. Heileman Brewing Company unveiled its new automated
- The old Blatz brewery was converted to "upscale"
- Just ten short years after it's build, the
- Stroh Brewery of Detroit Michigan buys Heileman and in effect buys
Blatz. On July 1, 1996 the Stroh
Brewery Company completed its acquisition of G. Heileman Brewing Company through
the bankruptcy court.
- Pabst Brewing Company of