Paul McKenna hypnotized the TV Gladiator Kate Staples, the actress Linda Lusardi and the tv sports presenter Susanne Dando. First he triggered Suzanne to get an overwhelming attration to bold heads. Everytime a certain song was played she got the urge to run into the audience and place her hands on bold heads. Then he had Kate sitting back in the audience with the post-hypnotic trigger to shout and tell the other audience members to shut up & be quiet everytime they laugh.