•  Social Security Number

• What type of car you drive

• Smoking preference

•  Hobbies

•  Date of Birth

• Whether or not you have vanity license plates

• Arrest Records

• Political affiliations

•  Gender

• Medications you take
  (and conditions you have)

• Online surfing habits

•  Charitable contributions

•  Race and ethnicity

•  Physical characteristics such as height/weight

•  Level of education

•  Music preferences

• Marital Status

• Size of clothing worn

• Utility usage (gas, electric, water)

• Book preferences

• Shopping Preferences

• Household income

• Mail-order purchases

• Pet ownership (and type)

• Financial situation
  (loan amounts, # of credit cards)

• Occupation

• Interests:
  (Gambling, cooking,
  gardening, astrology)

• Your favorite types of restaurants

•  Religion
  (Affiliation and Denomination)

• Congressional district

• Whether you play slots
  or blackjack

• Whether or not you use a toll road

What is consumer profiling?

What can I do to avoid this?