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Primerica Financial Services (PFS) is a wholly owned subsidiary of Citigroup, which engages in direct marketing of financial services, notably term life insurance, long term care insurance, mortgage refinancing, mutual fund investing, and prepaid legal services.

History

On February 10, 1977, Art L. Williams and 84 colleagues started a financial services distribution business. Self Help May Be Best. The company, A. L. Williams, was founded on Williams’ philosophy of helping middle-income families "buy term insurance and invest the difference. ” They exclusively marketed term life insurance through Massachusetts Indemnity Life Insurance Company (MILICO).

In the mid-1980s, MILICO was bought by American Canning Company and renamed "Primerica. ” Primerica and A. Debt Consolidators - Debt Consolidation Help - Debt Help Services. L. Williams merged in November 1989 and were purchased by Sandy Weill and Commercial Credit for $1. 5 billion. The company was then renamed, "Primerica Financial Services. ”

Commercial Credit already owned Smith Barney and Primerica Financial Services began marketing Smith Barney securities as well as term insurance.

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