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Gerber baby

Gerber Products Company is perhaps the most well-known purveyor of baby food and baby products in the world. The company was founded in 1927 in Fremont, Michigan, USA by Daniel Frank Gerber, owner of the Fremont Canning Company. At the suggestion of a pediatrician, Gerber's wife began making hand-strained food for their seven month old daughter, Sally. Seeing a business opportunity, Gerber began devoting resources at the cannery to baby food production. By 1928, five products were available, and six months later, Gerber's baby foods were available nationwide. There are five major firms that rate life insurance companies on a regular basis, and.

The brand eventually became a major international player in the baby food industry, offering more than 190 products in 80 countries, with labeling in 16 languages. Its competitors include Beech-Nut and Del Monte Foods, though it should be noted that Gerber currently has an approximately 81% share of the US baby food market.

In 1994, Gerber merged with Sandoz Laboratories. In 1996, Sandoz merged with CIBA-Geigy to form Novartis, one of the largest pharmaceutical companies in the world. Gerber is currently a business unit of Novartis Consumer Health, a division of Novartis. AM.

Product Diversification

In 1967, executives at Gerber Products decided to offer a line of life insurance products aimed at young families. Nearly forty years later, the Gerber Life Insurance Company is the largest purveyor of direct-marketed life insurance in the country. Gerber Life currently has more than 2 million life insurance policies in force, and controls more than $650 million in assets. Gerber Life's term and whole life insurance products for adults and children are available in the United States, Puerto Rico, and most of Canada.

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