There are many advantages to running TV shows. It allows you time to build up feuds, get workers more over, try out matches that you’re not sure about, generate ticket and sponsorship revenue, and generally get your promotion better known. The disadvantages are that the more shows you have the more production costs you incur, and the more matches you run the bigger the roster you need and the greater the frequency of injuries.

Each promotion can have up to three TV shows running (you can start with more if you decide to use the editor, though it is not recommended) at any one time. You can try to get more by sending out promo tapes (tapes designed to show off your product) from the TV section of the game. In this case, you must select which network you want to try. You can send out one promo tape per month. To choose which network to try, you should view that network’s stats (again from the TV section); this will show you the ratings they expect, the risk value they are willing to put up with, and what production values they require. Obviously, there is little point in sending a promo tape to the Disney Channel if you’re risk value is 100%! 

The network will look at your product, and if they feel that your ratings will be high enough for them, and that your product isn’t too risky, they may make you an offer. Please note that even if you meet all their criteria, there is no guarantee they'll take you on. There is a certain random element to getting an offer, in order to simulate negotiations in real life. The show’s name is up to you, and you can choose the day of the show from a list given to you by the network, but the time slot they offer is not negotiable (to begin with, although you can at a later date). You can decline or wait on offers, but if you wait too long the network might offer the slot to someone else instead.

You can lose your TV show if ratings fall too low (you will get warnings before they finally pull the plug), or if your product becomes too risky.

By going into the TV section, and clicking the name of one of your shows, you bring up some buttons at the bottom of the screen. One of these allows you to ask Sophie for her opinions. Another allows you to negotiate with the network. This could be to drop the show altogether (if it is failing badly), extend your contract, or to try to get a better time slot. The four time slots, in order of importance, are Prime Time, Early Evening, Late Evening, and Graveyard. The more important the slot, the more booking slots you will have and (usually) the higher the rating for the show.

If your show is on the same day and in the same time slot as a rival show, you are considered to be going head-to-head (please note this only applies to TV shows - 'big event vs big event' or 'TV show vs big event' does not count as being head-to-head). This can affect ratings, as if the shows are reasonably close, the better show may take viewers from the worse one. Sophie will send an e-mail to you after the show telling you the result of the head-to-head battle.